Home&Shopping Improves Clothing Return Rate Using Big Data

Application of 'Size Korea', the Human Body Index Statistics Provided by the National Institute of Technology and Standards

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping is making efforts to improve the return rate of clothing products. Home&Shopping (CEO Kim Ok-chan) announced on the 26th that it has established and applied a size specification system using the 'Size Korea' anthropometric data provided by the National Institute of Technology and Standards during this year's spring/summer (S/S) season to improve the return rate related to sizes.

Size Korea is a symbolic name for the Korean anthropometric survey project, which has built standard anthropometric information of Koreans and distributed it to the industry. Home&Shopping explained that by applying Size Korea data during the S/S season, it reduced the return rate of clothing product categories by 8.7% compared to the previous year, and by additionally exposing information about perceived size when guiding products, it helps customers understand more accurately.

Also, starting from the fall/winter season, it plans to establish a size system reflecting age groups and characteristics of body parts by utilizing mannequins based on Size Korea data. A Home&Shopping official said, "We are making great efforts to alleviate the inconvenience customers feel due to product sizes."

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