Lotte Confectionery Natuuru Launches Collaboration Product with Jean-Michel Basquiat

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery's premium ice cream brand Natuur announced on the 26th that it has launched three collaboration products featuring the works of Jean-Michel Basquiat incorporated into the product design.

Jean-Michel Basquiat, known as the "Black Picasso," was a painter who dominated the New York art scene in the early 1980s and is acclaimed for opening a new chapter in contemporary art with his sensuous colors and unique painting style.

This collaboration is part of Natuur's cultural marketing. The collaboration products consist of three items: Natuur's signature products, the "Green Tea" pint and the "Strawberry" pint, as well as the newly introduced "Rum Ginger Raisin" cup created for this collaboration. Each product's exterior features Jean-Michel Basquiat's artwork. In particular, the "Rum Ginger Raisin" cup differs from the usual Natuur ice cream by combining the fragrant rum (RUM) with sweet ice cream, targeting adult consumers.

The Jean-Michel Basquiat collaboration products can first be experienced through the premium ice cream subscription service "Monthly Natuur." Additionally, to commemorate the product launch, Lotte Confectionery plans to send two tickets to the Jean-Michel Basquiat exhibition via text message to Monthly Natuur subscribers in early September.

This content was produced with the assistance of AI translation services.