KT Launches Galaxy Buds Live 'Red' Exclusive Release

[Asia Economy Reporter Koo Chae-eun] KT announced on the 25th that it will exclusively release the ‘Red’ color of Samsung Electronics’ new wireless earphone model, the ‘Galaxy Buds Live.’ The Galaxy Buds Live Red will be available for purchase starting from the 25th at KT stores nationwide and the official online mall, KT Shop.

Previously, KT launched the ‘Red’ color of the Galaxy Note20 and introduced color marketing called ‘Jennie’s Red Note.’ The advertisement video attracted attention, surpassing 17 million views on YouTube and Instagram within just 18 days of its release. In fact, when pre-orders for the Galaxy Note20 were conducted on KT Shop, half of the general model pre-order customers chose the Red color, showing high preference. To meet customer interest in the Red color, KT also released the Red color for the Galaxy Buds Live.

The Galaxy Buds Live Red features not only Active Noise Cancelling (ANC) but also newly applied specialized services linked with KT GiGA Genie. After activating the ‘Long Touch’ function by pressing and holding the Buds Live, users can simply say “Start Genie Music” to easily listen to music. This function can be used after setting the Buds Live to link with the GiGA Genie service.

KT GiGA Genie’s official Instagram account will hold an event starting from the 28th to celebrate the release of the Red color. Among participating customers, 10 will be selected by lottery to receive the Galaxy Buds Live Red. Son Jeong-yeop, KT’s Wireless Device Business Manager (Executive Director), said, “To respond to the high customer interest in the Red color, we decided to introduce the Red color for the Galaxy Buds Live as well,” adding, “KT will continue to introduce devices that customers want and services essential to their lives.”

This content was produced with the assistance of AI translation services.