"Captured Home Cook and Camping Enthusiasts"... SPC Samlip Meat Processing Q2 Sales Grow 20% Year-on-Year

[Asia Economy Reporter Choi Saeng-hye] SPC Samlip announced on the 25th that its processed meat product sales grew by 20% year-on-year in the second quarter, driven by the recent trends of 'home cooking' and camping.

SPC Samlip officially entered the processed meat business in 2014 by launching the premium processed meat brand ‘Greek Schwein,’ selling a variety of products including ham, sausage, meatballs, and pilaf.

Primarily operating its processed meat business focused on B2B (business-to-business), SPC Samlip has recently strengthened its B2C (business-to-consumer) products steadily in response to the significant increase in ready-to-eat meal sales driven by home cooking and camping trends. As a result, processed meat B2C sales in the first half of this year grew by more than 40% compared to the previous year.

The best-selling product is the ‘Greek Schwein Beef Hamburg Steak,’ launched in 2018, whose sales volume in the first half of this year increased by over 600% year-on-year. This product blends clean Australian beef and chewy domestic pork in a golden ratio to deliver rich meat juice, enhanced with a sweet demi-glace sauce for umami flavor. It can be heated in a microwave without additional cooking, making it very popular as a side dish or a simple snack. SPC Samlip is strengthening marketing by additionally launching the ‘Cheese Beef Hamburg Steak’ topped with savory cheddar cheese.

Sales of ‘Greek Schwein Pilaf (frozen rice)’ and ‘Hot Dogs,’ which can be easily enjoyed at home or outdoors, are also steadily increasing. By entering online channels such as Coupang to improve purchasing convenience, they have shown an average annual sales growth of 40%. They have diversified consumer choices by additionally launching the ‘Crispy Cheese Hot Dog,’ which contains cheddar cheese inside an authentic sausage, and the ‘Potato Hot Dog,’ which has a crispy potato topping on the outside of the hot dog bun.

Recently, through the urban life convenient gourmet brand ‘Samlip Eats,’ SPC Samlip introduced the processed meat ready meal ‘Meat Road.’ Meat Road offers three types of representative meat dishes from around the world that can be easily enjoyed anywhere: ‘Boneless Haxen Slice,’ ‘Oak Half-moon Pork Belly,’ and ‘Dongpo Pork Slice.’ These can be easily cooked using a microwave, pan, or air fryer, making them especially popular among campers seeking special meals.

An SPC Samlip official said, “Sales of sandwich ham and sausages supplied to affiliates such as Paris Baguette and Dunkin’ Donuts are also steadily growing,” adding, “We plan to diversify the processed meat ready meal category further by launching air fryer-exclusive products in the second half of the year and aim to achieve sales of 120 billion KRW by 2023.”

Meanwhile, SPC Samlip is actively investing to strengthen its processed meat business, including investing 11 billion KRW last year to expand the Greek Schwein second factory located in Seocheon, Chungnam, to secure a frozen product production line.

This content was produced with the assistance of AI translation services.