KT&G Launches ‘Lejeune French Polar’ Emphasizing Cleanliness Through ‘Mouse Zone’

[Asia Economy Reporter Lee Seon-ae] KT&G announced on the 24th that it will launch ‘RAISON FRENCH POLA,’ emphasizing cleanliness by applying the ‘Mouth Zone’ technology.

‘RAISON FRENCH POLA’ is a product that implements the ‘Mouth Zone,’ a technology that reduces bad breath, applied to the filter section to provide a clean smoking sensation and a unique taste. Additionally, similar to previously released odor-reducing products, it applies the ‘Finger Zone’ to help maintain manners after smoking.

The product packaging uses the cat symbol of the ‘Raison’ brand and the image of the Eiffel Tower in France to emphasize the continuity of the ‘Raison French’ series. Furthermore, white and blue colors are applied to express liveliness and freshness.

The ‘Raison French’ series has gained high popularity mainly among young consumers, starting with ‘Raison French Black’ in 2015, followed by ‘Raison French Yogo,’ ‘Raison French Line,’ and ‘Raison French Cleo.’ The newly released ‘Raison French Pola’ reflects the odor reduction trend by applying odor reduction technology verified by the ‘KT&G Smell Care Center’ through an external analysis agency.

Gong Jeong-ho, head of the Raison Brand Division at KT&G, stated, “‘Raison French Pola’ is a product where you can feel enhanced cleanliness and a unique taste through the ‘Mouth Zone,’” adding, “We expect it to continue the popularity of the ‘Raison French’ series by providing high satisfaction to consumers sensitive to odors.”

The tar and nicotine content of ‘Raison French Pola’ are 3.0mg and 0.20mg respectively, and the price is 4,500 KRW per pack.

This content was produced with the assistance of AI translation services.