Stella Artois Collaborates with Global Cutting Board Brand to Launch 'Campo Doma' for Home Drinkers

[Asia Economy Reporter Choi Saeng-hye] Belgian premium beer ‘Stella Artois’ announced on the 24th that it will launch a ‘Camphor Cutting Board’ for home drinkers who enjoy drinking at home.

Stella Artois is a lager beer popular for ‘food pairing’ with its pleasantly bitter taste and refreshing finish, made using Czech Noble Saaz hops, which pairs well with any food. Consumers can use the Camphor Cutting Board to prepare dishes to accompany Stella Artois, creating a more special experience.

Released in collaboration with the global cutting board specialist brand ‘Green Valley,’ this Camphor Cutting Board is made by cutting camphor wood grown in Australia’s pristine regions and engraving the Stella Artois logo. From raw materials to processing, it is entirely produced in Australia and has received certification from the Australian government.

The Camphor Cutting Board can be used as a serving plate for foods that pair well with beer, such as cheese or steak, alongside Stella Artois, and can also be used like a regular cutting board for slicing and preparing ingredients. Additionally, since it retains the natural scent of camphor wood, it can be hung on the kitchen wall or placed as a centerpiece on the table, providing a stylish interior effect.

The Camphor Cutting Board is available at the online select shop 29CM, priced at 55,000 KRW. Consumers who purchase the product between the 24th and the 8th of next month will receive a 10% discount.

This content was produced with the assistance of AI translation services.