Due to Late-Night Delivery Demand... GS25 Expands Nationwide Service Stores to 2,000 Locations

Increasing Share of Late-Night Usage
Making Delivery Orders More Difficult

[Asia Economy Reporter Minyoung Cha] Convenience store GS25 has expanded its late-night delivery service stores to 2,000 locations as late-night delivery orders increase.

GS25, operated by GS Retail, announced on the 24th that it has expanded the number of stores offering late-night delivery services nationwide to 2,000. This accounts for more than half of the 3,900 stores nationwide that operate delivery services.

Late-night delivery is a service that extends the orderable hours of the existing general delivery service, which was available from 11 a.m. to 11 p.m., by at least 2 hours (orders available until 1 a.m.) up to a maximum of 12 hours (24-hour ordering available) depending on the store. Orders can be placed through the delivery application 'Yogiyo.'

GS25 significantly expanded its late-night delivery service to 2,000 stores nationwide because the number of customers using convenience store delivery services surged as contactless consumption spread due to the novel coronavirus infection (COVID-19). In particular, sales of delivery services during late-night hours, when the available menu items sharply decrease, are observed to be explosively increasing.

According to GS25's analysis of delivery service sales over the past two months, the delivery sales of stores operating late-night delivery services were approximately 317.5% higher compared to stores operating general delivery services (operating from 11 a.m. to 11 p.m.). GS25 analyzed that delivery sales occurring during late-night hours (12 a.m. to 5 a.m.) surged to account for 30.4% of total delivery sales, driving overall delivery sales upward.

To commemorate the nationwide expansion of the late-night delivery service, GS25 is holding an 'Owl Tribe Time Sale' event from the 24th to the 31st of this month. Customers who order GS25 products worth 20,000 KRW or more through Yogiyo between 7 p.m. and 3 a.m. (8 hours) can receive a 4,000 KRW discount.

Meanwhile, GS25 has significantly expanded the number of products available for delivery orders from the initial 470 items to 670 items, an increase of 200 items. Following the industry-exclusive launch of ice cream delivery service in July, on the 1st of this month, GS25 released three iced menu items of its private brand (PB) coffee 'Cafe25' as differentiated delivery products.

Chuseongpil, head of the GS25 marketing team, said, “As contactless consumption expands, the number of customers using convenience store delivery services is increasing, and the usage rate during late-night hours is rapidly rising, so we decided to expand related services nationwide. We plan to continuously strengthen convenience store delivery services by actively reflecting customer needs such as extended orderable hours and the introduction of differentiated products.”

This content was produced with the assistance of AI translation services.