Seven Eleven Launches Seven Select '#Sikppang2CM', a Small-Size Premium Bread

[Asia Economy Reporter Seungjin Lee] Due to the prolonged COVID-19 pandemic, the trend of staying at home and local consumption has increased, leading to a significant rise in convenience store bread sales.

According to 7-Eleven on the 24th, from March, when COVID-19 began to spread in earnest, until the 23rd, bread sales increased by 152.0% compared to the same period last year. Sales of general mass-produced bread, excluding bread, increased by only 3.9%.

This phenomenon was more pronounced in residential commercial districts. In traditional family commercial districts, bread sales increased by 281.5% during the period, and in single-person household-centered commercial districts, bread sales rose by 182.9%. In contrast, entertainment and office commercial districts saw increases of only 16.0% and 10.6%, respectively.

7-Eleven analyzed that during the COVID-19 situation, bread’s convenience and versatility in various types of food made it popular among modern consumers, naturally leading to a significant increase in demand centered on residential commercial districts.

Amid this trend, 7-Eleven will strengthen its product lineup by newly launching the small-sized premium bread product, Seven Select ‘#Sikppang2CM (4 pieces, 2,200 won)’, on the 27th of this month.

‘#Sikppang2CM’ is made by fermenting dough using the tangzhong method at low temperature, resulting in a resilient and moist texture. In particular, it achieves a thickness of 2 cm, which is 0.4 to 0.5 cm thicker than regular bread, increasing moisture retention.

Additionally, it uses high-quality natural French Isigny butter, allowing consumers to enjoy the rich original taste of bread without spreading jam or toasting. The product name includes a hashtag (#) to emphasize the bread’s thickness (2 cm) as a key feature.

Park Jinhee, the 7-Eleven MD in charge, said, “#Sikppang2CM is a small-sized premium bread made with differentiated ingredients and methods, suitable for convenient meal replacements at home. As local convenient consumption expands due to COVID-19, the popularity of bread is expected to continue rising for the time being.”

This content was produced with the assistance of AI translation services.