Police and Convenience Stores Join Hands to Prevent Child Abuse... Launching the 'Dodam Dodam' Campaign

Poster encouraging reporting of child abuse attached at a convenience store. Photo by National Police Agency

[Asia Economy Reporter Lee Gwan-joo] The National Police Agency announced on the 23rd that it will launch the 'Dodam Dodam' campaign in collaboration with the convenience store industry to prevent child abuse and promote reporting. Dodam Dodam is a pure Korean word meaning 'the state of a young child growing up safely without any harm.'

As part of this campaign, about 20,000 major convenience store locations nationwide will display posters encouraging participation in child abuse reporting with the message, "We will face children eye to eye, not look down on them."

Each convenience store brand will also conduct various campaigns to prevent child abuse. First, CU designated convenience store employees as child abuse reporting agents and added a child abuse reporting module to the one-touch reporting system so that suspected abused children can be reported immediately upon observation. Additionally, the headquarters promised a follow-up happy call to confirm whether the case was handed over to the police after the report.

GS25 supports the costs of psychological treatment programs to help abused children who visit convenience stores to request rescue heal their wounds, recover from aftereffects, and maintain stable school life. Promotional phrases for child abuse prevention are also inserted into their own products (hamburgers, dairy products, etc.).

Furthermore, 7-Eleven decided to include child abuse prevention phrases on its own products to raise awareness of the seriousness of child abuse among buyers and encourage reporting. Emart24 will play a child abuse prevention video produced by the National Police Agency on the customized advertisement (digital signage) at the top of the checkout screen inside stores.

A National Police Agency official said, "Just like the African proverb, 'It takes a whole village to raise a child,' we plan to strengthen cooperative policing so that all citizens can take an interest and help prevent child abuse," he said.

This content was produced with the assistance of AI translation services.