Shinsegae TV Shopping Hosts 'Health Food Hit Product Exhibition' Over the Weekend

[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping will conduct a special continuous broadcast of the ‘Health Food Hit Products Exhibition’ over the weekend on the 22nd and 23rd, offering promotional benefits such as 30,000 points in reward credits.

Shinsegae TV Shopping's sales of health food-related products in the first half of 2020 showed significant growth, increasing by 320% compared to the same period last year. This is analyzed to be due to the increased consumer interest in health caused by the impact of the novel coronavirus disease (COVID-19).

In particular, Shinsegae TV Shopping's representative popular product, Holive's Pure Krill Oil, surpassed 10 billion KRW in cumulative order amount in the first half of 2020, and during the same period, Amicogen's collagen products exceeded 10 million packets sold cumulatively.

Accordingly, Shinsegae TV Shopping is presenting the ‘First Half Popular Health Food Hit Products Exhibition,’ offering special promotions such as a 5% card statement discount, a 10,000 KRW one-time discount, and 30,000 points in reward credits, focusing on collagen products, probiotics that help strengthen immunity, and krill oil products that aid blood circulation improvement.

On the 22nd, from 6:20 AM for two hours, the broadcast will feature K-Nutra low molecular fish collagen from Amicogen, a collagen-specialized manufacturer, and True Prebiotics from Denps, a probiotics-specialized company. On the 23rd, from 7:20 AM for three hours, Holive Pure Krill Oil and Ever Collagen products from Nutri will be broadcast.

Additionally, summer health products such as Dongkook Pharmaceutical’s Placenta, made from sheep placenta which has recently surged as an inner beauty trend, Cheonho Black Goat known for its restorative effects, and Paleo The Origin Tart Cherry Juice will also be broadcast consecutively.

Jang Heeseong, head of the food team at Shinsegae TV Shopping, stated, “We expect interest in health foods that will boost energy to increase due to the re-spreading of COVID-19 and the heatwave following the long rainy season. Shinsegae TV Shopping will continue to present food broadcasts that provide satisfaction and trust to customers based on differentiated product planning capabilities.”

This content was produced with the assistance of AI translation services.