Gangnam-gu Launches Customized Leisure Recommendation Service 'Yeogakok'

Through Personal Psychological Analysis, 5 Leisure Activities Recommended... Accessible via QR Code Scan, District Office Website, etc.

[Asia Economy Reporter Park Jong-il] Gangnam-gu (District Mayor Jung Soon-gyun) opened the nation’s first customized leisure recommendation service for local governments, ‘Yeo-ga-kok,’ on the 20th, which recommends leisure activities reflecting residents’ gender, age, and personality.

The ‘Yeo-ga-kok’ service is based on Korean-style leisure culture big data. Through psychological analysis according to an individual’s gender, age, personality, and motivation, it identifies personalized leisure tendencies and selects the five optimal leisure activities, providing facilities and information as well.

Gangnam-gu planned this service with the intention of wisely utilizing the increased leisure time due to flexible work systems such as telecommuting and remote work caused by COVID-19.

The service was developed through four years of research by the Leisure Culture Research Team of Korea University’s Department of Psychology, in collaboration with Golden Min Communication and others.

Users can access the service by entering the leisure culture curation homepage address or scanning the QR code via smartphone or PC.

It is also available through the ‘The Gangnam’ app and the Gangnam-gu Office website.

Gong Seung-ho, Director of the New Design Division, said, “We hope that ‘Yeo-ga-kok,’ Gangnam-gu’s differentiated customized welfare service, will set a new standard for leisure activities and help residents overcome COVID blues. The derived big data will be actively used to create region-specific customized policies that provide new value to residents.”

This content was produced with the assistance of AI translation services.