Kiturami "Double Next Year"... Window Air Conditioners Sold Out

Expanding Market Penetration of Home Air Conditioners

A Kyungdong Product Service Specialist and a customer are discussing the window-type air conditioner installed inside the house.

[Asia Economy Reporter Kim Daeseop] Boiler specialist company Gidulami has set a sales target of 20,000 units for its 'window-type air conditioner' next year. It plans to expand its home appliance business using the technological expertise accumulated in the industrial refrigeration and air conditioning market.

According to Gidulami on the 20th, the home-use window-type air conditioner, launched for the first time this year, sold out completely, prompting plans to more than double production next year. It will continue to be introduced through an outsourcing production method as it is now, and will also consider switching to in-house production depending on market conditions in the future.

The Gidulami window-type air conditioner, launched in May, sold 10,000 units within a month due to the expansion of contactless consumption. Although demand continues, the originally contracted OEM order volume for this year is about 11,000 units, so no additional supply is planned.

Although sales of the window-type air conditioner will conclude at 11,000 units this year, the confirmed high demand for the product means production will be increased next year to actively target the market.

Gidulami developed the home-use window-type air conditioner based on its industrial heating and cooling air conditioning technology. It launched the product after considering items that could expand from B2B (business-to-business) technology to B2C (business-to-consumer). Having already entered the commercial air conditioner market, it has expanded its product lineup to include home-use models.

The Gidulami window-type air conditioner is an integrated outdoor unit product. Unlike existing wall-mounted or standing air conditioners, it does not require a separate outdoor unit installation on the building exterior or balcony, so installation technicians do not need to visit.

This eliminates additional costs such as drilling and piping fees during air conditioner installation. The installation method is also simple. In the contactless era, customers can order from home, receive delivery, and install it themselves.

Since the early 2000s, when the domestic boiler market entered a low-growth phase, Gidulami has been transitioning into a specialized heating and cooling air conditioning company. It acquired Beomyang Refrigeration Industry in 2006, Shinseong Engineering in 2008, and Century and Daewoo Electronics air conditioner divisions in 2009, establishing itself as a heating and cooling air conditioning specialist.

It has established and operates a combined heating and cooling factory in Asan, Chungnam, capable of simultaneously producing boilers, air conditioners, and refrigeration air conditioning products. In 2018, it also established the 'Gidulami Heating and Cooling Technology Research Institute' at its new headquarters in Magok-dong, Gangseo-gu, Seoul. About 300 researchers from affiliated companies nationwide have gathered at the Magok research institute to focus on developing new heating and cooling convergence technologies.

A Gidulami official said, "We have the technological capability in refrigeration and air conditioning to develop industrial heating and cooling air conditioning systems independently and supply them worldwide," adding, "Since our technology is recognized in the industrial market, we expect to stand out in the home air conditioner market as well."

This content was produced with the assistance of AI translation services.