Samsung Securities' 'Jeon Guk Min Jaetecheu' Video Surpasses 20 Million Views

Analysis of 550,000 Visitors to Video-Related Website Shows 'Salary Investment Concerns of People in Their 50s' Most Common
Samsung Securities Supports with Various Benefits Including New Customer Rewards During Campaign Period

[Asia Economy Reporter Song Hwajeong] Samsung Securities announced on the 20th that the nationwide financial investment campaign "Start to Start" YouTube video surpassed 20 million views in about a month.

The video, featuring actors Son Dam-bi and Kim Young-chul, depicts financial concerns expressed by different generations. Combined with catchy upbeat music and dance, it has quickly gained popularity and word-of-mouth among investors frustrated by the ultra-low interest rate era.

The 20 million views of the campaign video exceed 70% of South Korea's economically active population, which is about 28 million, reflecting the high level of public interest in "smart money moves" amid the recent ultra-low interest rates.

Along with the video, Samsung Securities' nationwide financial investment campaign aims to help investors wisely navigate the ultra-low interest rate era by finding optimal portfolios tailored to their needs through various financial investment products, including domestic and international stocks.

To this end, the "Nationwide Financial Investment" website, where users can check their financial needs and basic investment knowledge, has been launched and is currently operating. Since the campaign started, the website has already surpassed 550,000 visitors in about a month.

Analysis of website visitors showed that contrary to expectations that the majority would be the 20s and 30s generations familiar with online and video content, the highest proportion was the 50s age group at 34.4%. Among the five concern-check menus that identify visitors' financial needs, "Salary Earner's Profit Concerns" was the most frequently checked, indicating that middle-aged workers in their 50s are most prominently worried about investment returns amid the recent ultra-low interest rates. This suggests that relatively financially capable workers in their 50s have significant concerns about returns in the current low-interest environment.

Samsung Securities is offering various benefits during the campaign period, which runs until October 30, to support the financial investment of citizens with financial concerns.

First, customers who open an account for the first time during the nationwide financial investment campaign and purchase at least a certain amount of domestic or overseas stocks, financial products, or wrap services will receive a one-time reward. Customers who purchase financial investment products or wrap services worth 1 million KRW or more through branches will receive dollar and yuan bills worth about 15,000 KRW as gifts, limited to the first 500 customers.

Additionally, customers who purchase the same amount online will receive a mobile gift certificate worth 10,000 KRW, limited to the first 1,500 customers.

During the campaign, special bond products will also be introduced. High-quality corporate bonds such as Hanwha Construction 103, offering up to a pre-tax annual yield of 3.36% (as of the 18th) when converted to bank rates, will be continuously provided throughout the campaign period.

Sa Jae-hoon, Vice President and Head of Retail Division at Samsung Securities, stated, "In this era where investment concerns are the biggest topic no matter where or whom you meet due to ultra-low interest rates, we will become the nationwide investment concern solver who refreshingly resolves everyone's financial investment worries based on Samsung Securities' unique investment know-how accumulated while achieving the first retail deposit assets of 200 trillion KRW in the securities industry."

This content was produced with the assistance of AI translation services.