Lotte Department Store Opens Pre-Orders for Chuseok Gift Sets... Also Selling Table Settings for Ancestral Rites

August 21 to September 6 Across All Stores
'Online-Only Products' Also Featured on Lotte ON

[Asia Economy Reporter Minyoung Cha] Lotte Department Store announced on the 20th that it will conduct a 17-day pre-order sale of 2020 Chuseok gift sets at all stores from the 21st of this month until the 6th of next month.

During this pre-order sale period, demand is expected to increase as people replace hometown visits with gift sets due to the spread of the novel coronavirus infection (COVID-19). Accordingly, Lotte Department Store has increased the quantity of pre-order gift sets by about 30%.

Lotte Department Store will offer about 150 items, including around 40 types of fresh food sets such as livestock, fruit, and seafood, and about 40 types of health food sets, at discounts of up to 70% through the pre-order sale. The representative products include the ‘Hanwoo Special Set No. 2’ sold at a 15% discount for 263,500 KRW, the ‘Australian Clean Beef Rib Mixed Set’ at a 20% discount for 121,600 KRW, and the ‘Orga Golden Pear 3-Item Mixed Set’ at a 35% discount for 84,500 KRW. Some wine and health functional food items will be sold at discounts of up to 70%.

A notable feature is the introduction of products reflecting the home-cooked meal and solo drinking trends. Wine, which has grown by 12% from January to July this year compared to the previous year and is a popular item, is also the most preferred additional purchase when buying Hanwoo or fruit gift sets for the holidays. Therefore, wine is sold bundled with Hanwoo and fresh fruit. Two Hanwoo and wine sets including Hoengseong Hanwoo and wine, and one limited quantity fresh fruit and wine set including popular Shine Muscat grapes and Shine Muscat wine are offered.

The home-cooked meal trend is also reflected. The ‘Nampagotak Kimchi 4-Item Set,’ developed in collaboration with Naju 'Nampagotak,' Important Intangible Cultural Property No. 263, the ‘Natural Fermented Bread Set’ from the natural fermentation bakery Yeoseot Oven, and the ‘Premium Black Tea 4-Item Set’ are also available in the pre-order sale. Additionally, a variety of health functional foods, wines, Yanghangwa (traditional Korean sweets), and master traditional jang (fermented sauces) sets are prepared.

Meanwhile, to cater to untact consumers, Lotte Department Store will launch various online-exclusive gift sets on its integrated online mall Lotte ON starting from the 26th. With the increase in non-face-to-face consumption due to COVID-19, the quantity of online products has increased by more than 30% compared to last year’s Chuseok. For example, the Cheongpungmyeongwol Hanwoo Practical Set No. 1 is prepared at about a 50% discount for 169,000 KRW, and the Famcook Premium Mixed Fruit Gift Set No. 9 is prepared at about a 50% discount for 79,900 KRW. A holiday ‘Full Table Setting Gift Set’ that moves the entire ancestral rite table and buyer-exclusive recommended products are also prepared.

Lee Jaewok, Head of Product Division at Lotte Department Store, said, “Since the peak season for holiday gift sets such as Chuseok and Seollal begins with pre-order sales, the performance during this period becomes an important indicator to gauge overall sales,” and added, “Customers who prepare holiday gifts in advance can gain many benefits through the pre-order sale.”

This content was produced with the assistance of AI translation services.