Homeplus Joins Naver's 'Jangbogi' Service... Building an Online Business Alliance

Homeplus announced that it will officially join Naver's newly launched 'Jangbogi' service on the 21st.

[Asia Economy Reporter Seungjin Lee] Homeplus is partnering with Naver, the largest search portal site in Korea.

Homeplus announced on the 20th that it will officially join Naver's newly launched 'Jangbogi' (Grocery Shopping) service on the 21st, selling products directly to Naver users and gradually expanding online business partnerships with Naver.

As a result, Naver users will be able to purchase essential daily goods immediately without the hassle of having to sign up or log in again by accessing the Homeplus online mall after searching for products.

Additionally, when purchasing Homeplus products through 'Jangbogi,' customers can receive 3% of the payment amount back as points, and Naver Plus Membership members can get 7%, which is expected to significantly reduce grocery costs.

Especially after the COVID-19 pandemic, consumption of daily necessities online has increased sharply, but existing online malls had limitations in purchasing fresh food and daily necessities. Homeplus expects that this entry will enable faster and more stable supply of daily necessities to consumers.

Homeplus plans to offer the largest scale among participating companies, presenting all 23,000 products including fresh food, processed food, household goods, fashion, and electronics at affordable prices on its online mall, and provide the fastest and freshest 'nationwide same-day delivery' service from the store closest to customers' homes nationwide. Unlike existing courier delivery companies, it will also offer a 'delivery time selection' service allowing customers to specify desired delivery times.

For fresh food, 'expert pickers' with '9-dan housewife experience' carefully select products and deliver them via cold chain vehicles to minimize exposure to room temperature. If customers are not satisfied, Homeplus plans to maximize customer satisfaction through a 'Fresh A/S' system that guarantees 100% exchange or refund of products.

Separate benefits have also been prepared for Naver customers. Customers with a certain amount of cumulative purchase performance in the previous month will receive two discount coupons every month, and an opening commemorative promotion will also be held.

Through this 'Jangbogi' service partnership, Homeplus plans to attract 1.6 million online customers in the first year alone and secure more than 10% additional sales.

Furthermore, through EMD, the largest European retail alliance to which Homeplus belongs, it will exclusively introduce attractive quality products from Europe and strengthen fresh food cold chain delivery services, gradually expanding partnerships between Naver and Homeplus.

While strengthening partnerships with Naver, Homeplus also plans to continue growing its online business by equipping all stores nationwide with online logistics functions by 2021, increasing pickers from the current 1,400 to 4,000, and cold chain delivery vehicles from about 1,000 to 3,000.

Song Seungseon, head of Homeplus Mobile Business Division, said, "We are expanding various partnership services to satisfy online customers who always move ahead," and added, "We will leverage our trustworthy strengths to supply products from the closest place to customers as quickly and freshly as possible."

This content was produced with the assistance of AI translation services.