Oiauer, Fall Season Collection Launch

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's online-exclusive contemporary women's wear brand Oiauer announced on the 19th that it has launched a fall collection emphasizing soft and refined femininity.

For this fall season, Oiauer proposed styles that express feminine silhouettes, colors, and details in a clean and streamlined manner. Featuring natural brown, beige, and ivory colors with subtle blue accents, the collection is characterized by a soft and refined atmosphere.

The signature product, the 'Able Series,' consists of basic jackets, pants, and shirts that can be styled in various ways, whether formal or casual.

The Able jacket is made with a basic fit and two buttons, applying a three-dimensional pattern to enhance comfort. While the jacket has a classic appearance, it pairs well with T-shirts and casual denim pants, allowing for diverse looks. It is available in two colors: black and khaki.

The pants reduce the burden of alterations by allowing customers to choose lengths suitable for their height, even with the same waist size. Additionally, a semi-bootcut design is applied to make the legs appear longer and slimmer.

The shirt features a clean design with slightly loose shoulder lines and is offered in feminine colors such as pink, blue, and brown. It is attractively priced at 99,000 KRW.

Oiauer also introduced trendy brown short jacket and wide pants setups, V-neck blouses with shirring on the back, tunic-style dresses with waist ties for versatile styling, and oversized sweatshirts with logo graphics.

Lee Ji-yeon, team leader of Oiauer, said, "This fall, we hope customers create looks that evoke a subtle atmosphere with brown jacket and pants setups and dresses featuring feminine necklines or shirring details."

Oiauer's fall collection is available at Samsung C&T Fashion Division's integrated online mall, SSF Shop.

This content was produced with the assistance of AI translation services.