Lotte Chilsung 'O'ganic' Surpasses 26 Million Units in Cumulative Sales

[Asia Economy Reporter Lee Seon-ae] The premium children's organic juice brand ‘O’rganic’ has surpassed a cumulative sales volume of 26 million units just two years after its launch.

According to Lotte Chilsung Beverage on the 18th, O’rganic is a children's organic juice brand launched in July 2018, focusing on the growing interest in healthy and safe food. It has gained popularity through word of mouth among parents with children since its launch. Currently, it shows the highest growth rate among Lotte Chilsung Beverage's juice brands this year, with sales from January to July reaching about 12 million units, which is 107% of last year's total sales. The newly introduced O’rganic Organic Red Grape & Purple Carrot product, launched in April, has also received great response, and this year’s sales are expected to exceed 21 million units, nearly doubling last year’s figures.

Children’s organic juices are produced under strict management from raw materials to manufacturing processes and packaging hygiene, making them a trusted food choice for parents with young children. Especially recently, due to the increase in time spent at home caused by the COVID-19 pandemic, demand for snacks for children has increased, leading to steady sales growth.

O’rganic children’s organic juice is particularly popular because it is a healthy food product that can be consumed with confidence and features cute characters that appeal to both children and parents. O’rganic has received the ‘Organic Processed Food’ certification, which requires passing rigorous procedures from raw materials to product manufacturing, appealing to parents who prioritize food safety as a healthy beverage.

Lotte Chilsung Beverage developed the character ‘Kkunippeuni and Friends’ and used it in packaging and TV commercials to approach children in a familiar way. Since September last year, they have launched the ‘Kkunippeuni TV’ channel on YouTube, providing educational content for infants and toddlers featuring the characters, naturally increasing brand affinity among children and parents. As of August this year, the Kkunippeuni TV channel has surpassed 90,000 subscribers and recorded a total of 28 million views.

A Lotte Chilsung Beverage official said, “O’rganic children’s organic juice is a product that allows safe and healthy food to be enjoyed funly with characters,” adding, “We will continue to strengthen brand competitiveness through various marketing activities using our own characters and by releasing new products.”

This content was produced with the assistance of AI translation services.