Bestivelli Collaborates with Illustrator MamaComma

[Asia Economy Reporter Yujin Cho] Shinwon (CEO Jungju Park) Bestivelle unveiled a collaboration collection with illustrator Mamacomma (artist Hyungin Seo) on the 18th to celebrate the brand's 30th anniversary.

Mamacomma, an illustrator with a background in fashion design, has drawn the honest appearances and emotions hidden behind our expressionless faces seen in everyday life, resonating deeply with many women.

This collaboration is the second project following last fall/winter season's collaboration with illustrator Megan Hess, blending vibrant patterns and Hyungin Seo's unique illustrations into the products.

Jung Byung-moo, director overseeing Bestivelle, stated, "This collaboration with artist Hyungin Seo, who is showcasing professional sensibilities in various fields, is an extension of the ‘Find me Beautiful’ campaign launched last year to celebrate the 30th anniversary. We aim to discover and actively support the beautiful appearances of modern working women living in this era and grow as a brand."

Meanwhile, artist Hyungin Seo is scheduled to be the guest of the 18th episode of ‘Aphrodite,’ a podcast channel operated by Bestivelle. From August 20th, listeners can hear about her experiences transitioning from a corporate employee to an illustrator, her fashion philosophy, and behind-the-scenes stories of the collaboration between Bestivelle and Mamacomma on the Aphrodite podcast, Podbbang, and Naver Audio Clip.

This content was produced with the assistance of AI translation services.