Jeong Gi-seop, President of POSCO Energy, Joins 'Badaya Saranghae' Campaign

[Asia Economy Reporter Hwang Yoon-joo] Jeong Gi-seop, CEO of POSCO Energy, participated in the marine cleanup relay campaign "Bada-ya Saranghae" (I Love the Sea) organized by the Korea Coast Guard.

The "Bada-ya Saranghae" campaign is a relay public service campaign prepared by the Korea Coast Guard to raise public awareness about the importance of the sea and to encourage marine environmental conservation activities such as garbage collection.

On August 10, Kim Hong-hee, Commissioner of the Korea Coast Guard, announced the start of the "Bada-ya Saranghae" campaign on the Coast Guard’s SNS channels and designated Jeong Gi-seop, CEO of POSCO Energy, as the first participant in the relay.

Jeong Gi-seop was chosen as the first participant because POSCO Energy, as a corporate citizen, actively promotes the "Sea Forest Creation Project" to share environmental values with future generations and preserve a clean marine ecosystem.

Since 2012, POSCO Energy has actively participated in underwater garbage collection activities every year in areas such as Incheon and Gangwon-do, where its business sites are located, through the Clean Ocean Volunteer Group, a skin diving volunteer team. In September this year, it plans to conduct underwater cleanup volunteering in Samcheok together with its investee company, Samcheok Blue Power.

Since July, in line with the vacation season, employees have been participating in coastal cleanup activities during sea trips and uploading certification photos on the company bulletin board as part of the "Picking Up Sea Garbage, Marine Cleanup Challenge."

Jeong Gi-seop, CEO of POSCO Energy, said, "I am pleased to be designated as the first participant in this meaningful campaign organized by the Korea Coast Guard," and added, "Together with our employees, we will take great interest in the sea and join efforts to create a clean marine environment for future generations."

Jeong Gi-seop designated photographer Yoon Kwang-jun as the next participant in the "Bada-ya Saranghae" relay campaign. Yoon Kwang-jun, a well-known writer-photographer, is the author of "Aesthetic Sense Class" and "Spaces I Loved." He established a connection with POSCO Energy as a lecturer in the humanities lecture program "Humanities Power Plant" in January. Given his strong interest in environmental issues, he is expected to actively participate in the campaign.

This content was produced with the assistance of AI translation services.