Lotte Department Store Joins Hands with Gangwon Province to Revitalize Traditional Markets

Lotte Department Store Signs Business Agreement with Gangwon Province to Revitalize Traditional Markets and Expand Sales Channels
Kim Daesu, Lotte Department Store Regional Manager, and Choi Moonsoon, Governor of Gangwon Province, Attend Agreement Ceremony

Kim Dae-su, Regional Manager of Lotte Department Store (left), and Choi Moon-soon, Governor of Gangwon Province, are posing for a commemorative photo after signing a business agreement on the 14th.

[Asia Economy Reporter Cha Min-young] Lotte Department Store announced on the 17th that it held a business agreement ceremony at Gangwon Provincial Office on the 14th to revitalize traditional markets in Gangwon Province and expand sales channels for excellent agricultural and specialty products. Lotte Department Store's Kim Dae-su, Head of Metropolitan Area 1, and Choi Moon-soon, Governor of Gangwon Province, attended the agreement signing.

This agreement ceremony was organized with the purpose of providing stable sales channels to traditional market merchants who have been struggling recently due to environmental impacts and allowing customers from other regions to freely access excellent agricultural and specialty products from the province.

According to the agreement, Gangwon Province will focus on enhancing the quality of excellent agricultural and specialty products so that customers can safely and confidently purchase them, while Lotte Department Store will strive for mutual growth by offering preferential store entry and marketing support to traditional market merchants and regularly hosting direct transaction events.

Prior to the agreement signing, last month Lotte Department Store and Gangwon Province held a large-scale traditional market event for seven days at Lotte Department Store Nowon Branch, recording total sales of 200 million KRW and receiving favorable reviews from consumers for the excellent agricultural and specialty products.

Lotte Department Store plans to present various premium agricultural and specialty products as exclusive Chuseok gift sets, including limited-quantity natural pine mushroom sets, various salted seafood and seasoned sets made by masters from Sokcho City, and traditional liquor sets.

Meanwhile, on the 14th, Lotte Department Store Ansan Branch signed a business agreement with Ansan City and the Ansan Branch of the National Agricultural Cooperative Federation to promote the sales of local agricultural and specialty products. Following the agreement, from the 14th to the 20th, producers will directly sell Daebu Island island grapes, Ansan Farm leafy vegetables, and Chamsongi mushrooms at reasonable prices in the event hall on the basement first floor of the Ansan Branch.

This content was produced with the assistance of AI translation services.