Jeongeup-si Emerges as a "Healing City Full of Four-Season Fragrances and Charm"

City Development Strategy Research Project '2nd Interim Report Meeting' Held

[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Jeongeup City, Jeollabuk-do is actively working to become a new healing city full of fragrance and charm throughout the four seasons.

Jeongeup City announced on the 14th that it is promoting the construction of the ‘Fragrance Republic Jeongeup,’ centered on the Guryong-dong Lavender Complex, as a core strategic project in the second half of the 7th local government term to prepare for the post-COVID-19 era.

The purpose is to industrialize healing and therapy under the theme of ‘fragrance’ and to develop the fragrance industry into sustainable tourism content, thereby becoming Korea’s representative fragrance city.

In this regard, the city held the ‘Jeongeup Fragrance City (Fragrance Industry) Development Strategy Research Service 2nd Interim Report Meeting’ with 16 participants including Mayor Yoo Jin-seop of Jeongeup, heads of departments and offices, and researchers.

This research service was prepared to seek strategies for branding Jeongeup as a fragrance city, which will be a new growth engine industry, and for new economic paradigms such as non-face-to-face consumption, life quarantine, and healing culture.

The strategy is to build a new local resource industry ecosystem by linking Jeongeup’s unique local resources scattered throughout the city with the lavender complex recently established through private investment.

The interim report meeting proceeded in order with reports on the basic direction of the service, sector-specific (agriculture, tourism, industry, urban regeneration, branding) promotion strategies, detailed development strategy tasks, and future plans.

After a Q&A and discussion on the research service, time was spent exchanging opinions on life quarantine culture utilizing local resources.

Main topics included ▲ differentiated strategic plans from other local governments for branding the Fragrance Republic ▲ fostering and revitalizing four-season scenic agriculture ▲ strategies for revitalizing the old downtown using fragrance resources ▲ methods to build citizen consensus for constructing the Fragrance Republic ▲ creating landscape crops in daily life to foster the fragrance city ▲ establishing a life quarantine culture using local resources to prepare for the post-COVID-19 era ▲ developing flagship products related to local resources that can only be enjoyed in Jeongeup ▲ technology transfer plans for companies linked with advanced industrial complexes ▲ establishing a mid- to long-term virtuous cycle structure for the fragrance economy and formulating an industrialization promotion roadmap.

Participants emphasized that for Jeongeup City to establish itself as the nation’s leading fragrance city based on local resources, it is essential to understand Jeongeup’s unique geographical and climatic characteristics and leverage the strengths of its fragrance resources.

In particular, they agreed that the expansion of Jeongeup-style scenic agriculture differentiated from other cities and counties, commercialization of tourism agriculture, and the establishment of an industrial base for manufacturing and utilizing fragrance resource extracts should be promoted sequentially and step-by-step.

Mayor Yoo Jin-seop said, “Through this service, I hope to draw out the potential of local resources and present a vision strategy that can become Korea’s representative fragrance city by seeking policies and commercialization plans that meet the trends of the times and consumer needs.”

He also requested, “Please develop products such as health hygiene and food using extracts from local resources, design a roadmap to newly establish the local industry system, and promote the fragrance economy to be nurtured as a new growth engine industry in the future.”

Meanwhile, the future research service aims to develop policies and establish a roadmap for the development of the fragrance city (fragrance industry).

After additional interviews with related research institutes, companies, and departments, the project contents will be further supplemented and the service is scheduled to be completed next month.

This content was produced with the assistance of AI translation services.