Shinsegae Inter Launches Yang Joon-il Goods for 449 Project

Limited Quantity Goods Drop Sale on Online Mall

[Asia Economy Reporter Yujin Cho] Shinsegae International is offering a limited pre-order sale of the 449 Project Yang Joon-il goods line on its online mall SI Village, with only 149 packages available per set.

Starting from 4:49 PM on the 17th, about 30% of the total quantity will be released early, and the remaining stock will be sold later through a pop-up store. The 449 Project is a fashion project that Shinsegae International has been preparing with Yang Joon-il since March this year, launched as the 449 goods line and 449 collection, which Yang Joon-il personally participated in from product planning to production.

The 449 goods line being sold this time was created under the theme "Life Walker," expressing Yang Joon-il's values, conveying the message of walking through life slowly as if walking through time. It consists of products that can be used practically in daily life, with each item designed to reflect Yang Joon-il's usual values and thoughts, offering a special experience.

The goods are released in two limited edition packages and eight individual items. The package products are released as stationery and lifestyle products, each produced in 449 units per package to embody the meaning of Project 449, with unique serial numbers engraved to enhance their collectible value.

The stationery package includes a notebook, pencil, grip tok, and tape, while the lifestyle package contains a T-shirt, mask, water bottle, and socks. A set of Yang Joon-il photo cards is also given as a gift with the package purchase. Individual items include masks, diaries, phone pouches, socks, grip toks, bags, hats, and water bottles.

To commemorate the product launch, Yang Joon-il's "Goods Package Unboxing Video" will be released on the YouTube channel 449TV on the 17th, and the talk show "Yang Joon-il Ju-Gaek Jeondo Talk Show: Yang Joon-il-gi," which has been ongoing since July, will air until the 24th of this month.

A Shinsegae International official said, "The 449 Project is a unique attempt that goes beyond simply hiring a model or launching products, providing customers with opportunities to engage with and enjoy the brand in various ways," adding, "From the 28th, we plan to open pop-up stores selling goods and clothing collections at Shinsegae Department Store Gangnam, Gwangju, and Centum City branches."

This content was produced with the assistance of AI translation services.