GS Shop Expands Use of Eco-Friendly Packaging for Refrigerated and Frozen Foods

[Asia Economy Reporter Seungjin Lee] GS Shop announced on the 14th that it will expand the introduction of eco-friendly packaging materials such as water ice packs and cooling boxes.

GS Shop started using frozen bottled water as a coolant for ‘Yoseokgung Galbitang’ in July last year, and from January this year, it introduced water ice packs and paper cooling boxes for refrigerated and frozen foods on TV home shopping. In the second half of the year, the company plans to further expand the use of eco-friendly packaging materials and complete 100% application to all refrigerated and frozen foods on TV home shopping by the end of this year.

From January to July this year, the application rate of eco-friendly packaging materials for GS Shop’s TV home shopping refrigerated and frozen foods reached about 40%, and the application rate exceeded 70% in July alone.

Among the eco-friendly packaging materials used by GS Shop, the use of water ice packs stands out. Water ice packs are filled with water instead of synthetic gel coolants. More than 440,000 units were used in the first half of the year, and 1.2 million gel ice packs are expected to be replaced with water ice packs annually going forward. The company also plans to expand products that use recyclable paper cooling boxes instead of Styrofoam boxes and frozen bottled water as a coolant.

Meanwhile, GS Shop has been actively introducing eco-friendly packaging since last year. It has been replacing packaging with eco-friendly materials starting from areas that can be quickly applied in the ‘Must (必) Environment’ era, such as delivering products in pouches instead of paper boxes, using ‘finger boxes’ without tape, and producing eco-friendly boxes without color ink.

Joo Woonsuk, Executive Director of Communications at GS Shop, said, “Small efforts that do not burden the environment can come together to create big changes that will change our future,” adding, “We will actively carry out eco-friendly activities that customers can relate to, including eco-friendly packaging.”

This content was produced with the assistance of AI translation services.