Yoon Jong-kyu, KB Financial Group Chairman, Communicates with MZ Generation via 'YouTube Chat'

In the Untact Era, Conducted via 'Real-Time YouTube Chat' and 'Video Calls'
Serious Discussions on Self-Development and Interpersonal Relationships

KB Financial Group Chairman Yoon Jong-kyu is having a serious conversation with employees during the 'e-Communication Live' session on the 12th.

[Asia Economy Reporter Park Sun-mi] KB Financial Group announced on the 13th that its CEO and employees held a time of empathetic communication called ‘e-Communication Live,’ where they engaged in candid conversations together through a YouTube live broadcast.

Chairman Yoon Jong-kyu met with employees at the Yeouido headquarters, where a large screen was set up the day before, while participating employees joined the ‘e-Communication Live’ session from comfortable and diverse locations such as cafes and their homes.

The event was conducted in a free format, with employees using real-time chat windows or speaking directly via video. The content focused on stories that any MZ generation (Millennials and Generation Z born after the 1980s) office worker could relate to, including self-development, interpersonal relationships, career concerns, and leisure activities.

A KB Financial official stated, “To promote a horizontal and creative corporate culture, we will continue to lead communication activities that transcend ‘management, employees, generations, job roles, and gender’ to foster mutual understanding and acceptance.”

This content was produced with the assistance of AI translation services.