GS Retail Partners with CJ ENM to Offer Differentiated Products
GS Retail and CJ ENM Sign Strategic Business Agreement (MOU) on the 13th
Developing New Collaborative Models Based on Each Company's Core Competencies
Plan to Create Synergy Through Brand Collaboration
[Asia Economy Reporter Lim Hye-seon] GS Retail has partnered with CJ ENM to develop new types of content-integrated products and distribution models.
On the 13th, GS Retail and CJ ENM signed a Memorandum of Understanding (MOU) at Parnas Tower located in Gangnam-gu, Seoul.
GS Retail and CJ ENM plan to combine their respective distribution networks and content competitiveness to develop story-based differentiated products and establish a new concept of collaborative distribution marketing models. Through this, they are expected to provide new forms of value and services to their core customers, including digital content consumers and single-person household consumers.
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In particular, GS Retail plans to rapidly develop and launch content-distribution integrated products that resonate with consumers by utilizing CJ ENM’s digital channels and IP (intellectual property rights), which are leading trends in the rapidly changing commerce distribution environment.
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