Receiving Galaxy Note 20 at the Parking Lot by Taxi... 'Drive-Thru' Opening Ceremony

SK Telecom's Galaxy Note20 Untact Pre-Order Event on the 13th
Travel to Venue from Home via T map Taxi... Receive Galaxy Note20 Inside the Car
Gifts Presented to Three COVID-19 Heroes

On the 13th, SK Telecom held a pre-launch event for the Galaxy Note20 at the Wangsimni Beatplex parking lot, a complex shopping mall in Seongdong-gu, Seoul, using a drive-thru method. Customers who pre-ordered the Galaxy Note20 arrived by T map taxi and received the product inside their cars.

[Asia Economy Reporter Han Jinju] About 20 taxis enter the shopping mall parking lot, the venue for the Galaxy Note20 activation event. As soon as customers roll down their windows and receive the pre-ordered Galaxy Note20 from the taxi, smiles spread across their faces. The scenes of people waiting overnight in front of downtown stores are nowhere to be seen. Due to the novel coronavirus disease (COVID-19), activation events have also shifted to 'untact' (contactless) formats.

On the 13th, SK Telecom held a drive-thru Galaxy Note20 pre-activation event at the outdoor parking lot of the complex shopping mall Wangsimni Beatplex in Seongdong-gu, Seoul. About 20 customers took T-map taxis that came to their homes and received their pre-ordered Galaxy Note20 at the parking lot. They experienced 'untact activation.' Subscribers who visited the site received their Galaxy Note20 one day earlier than the official pre-activation date of the 14th. Galaxy Note20 activation was assisted wirelessly by T Direct professional consultants. Customers attending the activation event enjoyed performances by trot singers Song Ga-in and Na Tae-ju on a stage set up in a corner of the parking lot. They cheered while watching the performances from their cars, reminiscent of a drive-in theater, through a large screen installed on the stage.

SK Telecom also invited COVID-19 heroes and gifted them Galaxy Note20 devices. The recipients were ▲ Lee Dong-hoon, a 27-year-old programmer who developed 'Corona Map,' which provides COVID-19 confirmed case updates ▲ Kwon Bong-gi, a 47-year-old manager at the National Health Insurance Service and the first volunteer at the Daegu screening clinic ▲ Lee Hye-min, a 23-year-old Army Second Lieutenant who participated in medical support in Daegu immediately after commissioning as a nursing officer. Figure skating queen Kim Yuna, along with executives from SK Telecom and Samsung Electronics, presented the Galaxy Note20 devices on behalf of the nation to express gratitude. All three arrived at the venue by riding 'Goyohan M,' a taxi operated by hearing-impaired drivers. Goyohan M is a direct transportation service created by SK Telecom in partnership with the social enterprise Co-Actors to create jobs for hearing-impaired drivers.

On the 13th, SK Telecom held a pre-launch event for the Galaxy Note20 at the Wangsimni Beatplex parking lot, a complex shopping mall in Seongdong-gu, Seoul, using a drive-thru method. About 20 pre-order customers selected through a lottery took T map taxis to the site, received the product inside their cars, and watched a performance from their vehicles.

Analysis of pre-order data from SK Telecom’s official online mall T Direct Shop showed that the Galaxy Note20 was highly preferred by men in their 30s and 40s. Men in their 30s and 40s accounted for 40% of the total. Women in their 30s also made up 15%. Among the two models, 80% of customers chose the Ultra model. Pre-orders for the Galaxy Note20 were accepted until the 13th, pre-activation began on the 14th, and the official launch is scheduled for the 21st.

Han Myung-jin, head of SK Telecom’s MNO Marketing Group, said, "We prepared an event where Galaxy Note20 pre-order customers could safely receive their products via drive-thru and enjoy performances. We hope this event offers a small comfort to all citizens, including those working hard to overcome COVID-19."

This content was produced with the assistance of AI translation services.