Coupang "Supporting the Day Without Deliveries"
Supporting Delivery Workers' 5-Day Workweek Through No-Delivery Day Campaign Ads
[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 12th that it will air advertisements supporting the "No Delivery Day" and the five-day workweek for delivery workers. Coupang's "No Delivery Day" support ads will be displayed on major outdoor billboards, subway platforms, and apartment elevator advertisement panels.
The "No Delivery Day" is being implemented for the first time since delivery services were introduced in Korea in 1992. The consignment-based delivery industry and others will participate, and delivery workers will have a day off on the 14th. However, Coupang will continue deliveries on the 14th. Coupang explained that because it operates on a direct employment basis rather than a consignment operation system, it can maintain uninterrupted delivery. Coupang's delivery personnel work five days a week and are guaranteed 15 days of annual leave and 130 days off per year.
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A Coupang representative said, "No Delivery Day is a meaningful day for the development of the delivery industry, and we planned the advertisement to support this." He added, "We hope that No Delivery Day will serve as a stepping stone to discuss and improve stable working conditions for all delivery workers beyond just a single day off."
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