Hanacard Builds 'Disability Mobility Support Transportation Service' Platform Based on MyData

Korea Institute of Science and Technology Information (KISTI) and 5 Organizations and Companies Form 'Daejeon Consortium'

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 11th that it has been selected as a business operator for the 2020 MyData Demonstration Service Support Additional Contest project organized by the Ministry of Science and ICT.

This project recognizes individuals' data sovereignty, allowing individuals to provide data related to themselves and enabling companies to develop products and policies using that data. The Ministry of Science and ICT selects tasks in eight fields: medical, financial, public, distribution/logistics, culture, telecommunications/media, education, and others (such as energy).

Hana Card, together with the Korea Institute of Science and Technology Information (KISTI), Daejeon City, and five other institutions and companies, has formed a consortium to build a "MyData-based Transportation Support Service Platform for the Disabled."

Hana Card plans to combine personal data such as Daejeon citizens' transportation welfare card usage records with real-time traffic information data from other companies to provide customized route inquiries and mobility support services for transportation-vulnerable groups. Representative services include traffic information and services aimed at reducing travel and waiting times. Additionally, Hana Card's mobile payment service will be integrated into the platform. Through this project, Hana Card expects improved connectivity with various infrastructure facilities such as special transportation means, low-floor buses, and wheelchair boarding equipment.

Starting with this MyData demonstration service project, Hana Card plans to actively enter new businesses based on data.

A Hana Card official stated, "We will continue to develop optimized, high-quality data to provide practical financial content that helps all customers in their daily lives," adding, "We will also make steady efforts to ensure that tangible benefits reach financially marginalized groups."

This content was produced with the assistance of AI translation services.