‘Cloud Saeng Draft’ and Workplace Empathy Web Variety Show... ‘Gwaenchana Da Geurae’ Season 4

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 11th that its beer "Cloud Saeng Draft" will start season 4 of the office worker web entertainment "It's Okay, Everyone Does" released through the YouTube channel "Beer Class."

"It's Okay, Everyone Does" is content where office worker participants share episodes that happen during their work life along with "Cloud Saeng Draft" beer, telling stories that anyone can relate to and enjoy. Since the launch of season 1 in 2019, up to season 3 released this April, it has recorded about 1.78 million cumulative views, drawing much empathy from consumers.

The first episode of season 4 was first released on the YouTube channel "Beer Class." In episode 1, four male office workers such as a florist and a nail artist appeared and talked about topics like the reasons they chose their professions, their ultra-fresh real adaptation stories, and moments when they feel fulfillment and happiness.

Going forward, episodes featuring female office workers such as house repair workers and stuntwomen, freelancers, and foreign office workers working in Korea will be sequentially released every Tuesday at 7 PM.

A Lotte Chilsung Beverage official said, "This season is composed of content where we listen to stories of office workers with unique jobs, learn about various occupations, and share empathy. We will continue marketing activities in non-face-to-face ways such as web entertainment to approach consumers in a friendly manner."

Meanwhile, "Beer Class" is a YouTube channel created by Lotte Chilsung Beverage to overcome the limitations of existing advertising channels and actively communicate with consumers. It introduces various content such as web dramas and web entertainment based on beer, and curious stories related to beer regardless of the brand.

This content was produced with the assistance of AI translation services.