4th Term Korea Communications Standards Commission: "Top Reason for Home Shopping Sanctions is Truthfulness... False and Inaccurate Information"

[Asia Economy Reporter Seulgina Jo] The Korea Communications Standards Commission (KCSC) announced on the 9th that the 4th KCSC, launched in January 2018, reviewed and sanctioned a total of 372 cases related to home shopping broadcasts up to July this year, with 236 cases involving the truthfulness of the broadcasts.

Specifically, there were 59 cases of false or deceptive content, and 177 cases of inaccurate information provision or viewer misunderstanding. Additionally, 33 cases involved violations of individual laws, and 27 cases involved violations of comparison standards by comparing products inappropriately.

By broadcaster, 'Woori Home Shopping,' which operates Lotte Home Shopping and Lotte One TV, received the highest number of sanctions with 63 cases. Following that, CJENM, which operates CJ O Shopping and CJ O Shopping Plus, had 52 cases.

The KCSC is currently reviewing a home shopping broadcast that deceived viewers by implying that a fruit and vegetable juice made from the tropical fruit 'Star Apple' contained apples. False and exaggerated content was also confirmed in import declarations and online advertisements, and the case has been referred to the Gyeongin Regional Food and Drug Administration.

The KCSC urged, "When purchasing food products through home shopping broadcasts, it is necessary to carefully check the raw materials before buying to prevent damage," and added, "If you find false labeling that differs from the broadcast after purchase, please actively report it."

This content was produced with the assistance of AI translation services.