Amorepacific Wins Three Red Dot Awards

[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 6th that it received three awards, including the highest honor, the ‘Best of the Best,’ in the Brand & Communication category at the Red Dot Design Award 2020.

The Red Dot Design Award, hosted by the Design Center of North Rhine-Westphalia in Germany, is considered one of the world’s top three design awards alongside the American IDEA and German iF awards. Each year, it recognizes the best designs in three categories: product design, brand & communication design, and design concepts.

Amorepacific won awards for three brands in the Brand & Communication category, including brand and website design. Bro&Tips, a men’s skincare brand, received the highest honor, the ‘Best of the Best’ award, for its website design. The clear and original design targeting young men, the brand’s main audience, was highly praised.

The brand conveyed friendly and witty messages through webtoon-style illustrations and bold typography, while various design elements with motion effects on the website pages sensibly expressed the brand identity.

The body care brand ‘Philvoid,’ which gives new meaning to the everyday space of the bathroom, also won a main prize for its website design. The brand message, which portrays bathroom time at the end of the day as a ‘decisive moment in daily life,’ was effectively communicated to customers. Differentiated videos and dreamy background music were applied to express the scent concepts of each product line.

Easy Peasy received a main prize in brand design, where brand logos and graphic designs are key judging criteria. Targeting the millennial generation, the brand’s identity, which offers skincare to makeup products in stick form, was reflected in the logo and product packaging. The logo gave a lively feel through variations in the height of the letters, and the product packaging featured line graphics that looked like freely doodled sticks between the letter arrangements, expressing a young and vibrant brand image.

Meanwhile, Amorepacific also had three brands win awards at the iF Design Award 2020, including group company brands.

This content was produced with the assistance of AI translation services.