Homeplus Starts Pre-Order for Chuseok Gift Sets... 10% Extra Discount Online

[Asia Economy Reporter Minyoung Cha] As the timing for purchasing holiday gifts gets earlier every year, Homeplus is kicking off the pre-order sales for this year’s Chuseok gift sets.

Homeplus announced on the 6th that it will conduct pre-order sales of Chuseok gift sets across all channels?including large marts, Express stores, and online malls?for 44 days from the 6th of this month until the 18th of next month. Gift sets purchased during the pre-order period will be delivered from the 10th of next month until the day before Chuseok, the 30th, while fresh food items will be delivered from the 16th to the 30th of next month.

This year, Homeplus is offering about 450 types of gift sets, a 10% increase from the approximately 410 types available last Chuseok. My Homeplus members and customers paying with 12 major event cards can receive up to a 30% discount, and depending on the purchase amount, they can get up to 1 million KRW in gift certificates or immediate discount benefits.

To provide more benefits to early bird shoppers who prepare for the holiday early, the benefits vary by period. The online mall offers up to an additional 10% discount, plus a 10% overlapping discount with Samsung and Shinhan cards, enhancing the convenience of contactless shopping.

The most popular representative products among customers include tuna, ham, coffee, fruit, red ginseng, and galbi (Korean short ribs) sets. With growing interest in health, items such as black garlic, red ginseng slices, deer antler velvet, and pear balloon flower extract sets are also expected to gain popularity. Premium private brand (PB) ‘Homeplus Signature’ line products such as the Signature ASC-certified Kijang seaweed and kelp set, Signature jerky mixed set, and Signature health liquid tea set are also prepared.

As pre-orders for gift sets become more active in the distribution industry, sales of related products are also increasing. This is because customers can secure stable quantities of popular products and enjoy various benefits such as price discounts. In fact, last year, pre-orders accounted for 47% of Homeplus’s Chuseok gift set sales. This year, due to the impact of COVID-19, it is expected that families will prepare gifts in advance for delivery and spend the holiday relatively quietly.

Lee Changsoo, Head of Trade Marketing at Homeplus, said, “While everyone is facing difficulties due to COVID-19, we have prepared the largest-ever diverse product lineup to reduce the burden of holiday prices and to ensure that both local farmers and manufacturing partners can enjoy a prosperous Chuseok.”

This content was produced with the assistance of AI translation services.