Lotte Department Store Main Branch Rejuvenates... Debuts Nike's Top-Tier Version in Korea

Top-Tier 'Future Sports' Concept
340-Pyeong Ultra-Large Store
Digitized Interior with Unified Customer Service

[Asia Economy Reporter Cha Min-young] Lotte Department Store announced on the 6th that it will open a massive 340-pyeong Nike store called 'Nike Myeongdong' on the 6th floor of the main store's AvenueL on the 7th.

Lotte Department Store is expanding the Nike store, which was located on the 7th floor of the main store, by 7.5 times. The main store is not only a flagship store but also has a higher proportion of customers in their 20s and 30s, the main target group for sports products, at about 48%, which is more than 10 percentage points higher than other stores.

This Nike Myeongdong is the first 'Future Sports' concept store in Korea and is an upgraded top-tier store compared to the existing 'Beacon Store.' It features a digitalized interior and various customer services.

Customers can add selected graphics to T-shirts or get laser engraving on shoes at the 'Nike By You Service Shop' space. One-on-one women's styling services are also available. There is also a service to pick up online purchases and reserved products offline, and an easy return service that allows returning products purchased online at the offline store.

This store, where you can find all Nike lines, has enhanced the women's and kids' lines on a separate floor zoning within the store. The entire line of the eco-friendly Revival Collection is also available.

Promotions to celebrate the store opening have also been prepared. From the 7th to the 20th of this month, customers who purchase over 200,000 KRW will receive limited Nike goods such as eco bags. During the period, all customers will receive a Bounce Back promotion coupon that offers a 10% discount on women's and kids' products purchased next month (September). From the 7th to the 9th, customers who purchase over 200,000 KRW or 400,000 KRW will receive Lotte Department Store gift certificates worth about 5% of the purchase.

Lee Jae-ok, Head of Merchandise at Lotte Department Store, said, “This main store Nike store is a new concept store born from two years of collaboration between Lotte Department Store and Nike, and it will provide a new experience as a future-oriented store with differentiated services for various consumers and digitalized spaces.”

This content was produced with the assistance of AI translation services.