CJ Logistics Unveils Brand Slogan 'WE DESIGN LOGISTICS'
"Embodying the Commitment of a 100-Year Logistics Company"
[Asia Economy Reporter Yu Je-hoon] CJ Logistics, celebrating its 90th anniversary, has announced a new brand slogan. Through this, CJ Logistics aims to demonstrate its commitment to becoming a 100-year logistics company both internally and externally, while also expanding customer touchpoints by developing various brand stories.
On the 4th, CJ Logistics announced its brand slogan, "WE DESIGN LOGISTICS." The logistics (LOGISTICS) in the slogan refers to the entire process of transportation, loading and unloading, packaging, and storage that occurs when supplying raw materials and products according to customer requests. CJ Logistics used the term design (DESIGN) to signify the comprehensive management of logistics processes and the systematic design of supply chains that meet customer demands.
.
CJ Logistics explained, "It embodies a strong determination to design an optimal logistics system between shippers and consumers, break down barriers between industries to create new high value-added business models, and establish logistics as a key management factor that determines competitiveness in domestic and global markets."
Going forward, CJ Logistics plans to design customer-centric logistics processes as the non-face-to-face consumption culture, accelerated by the COVID-19 pandemic, spreads. In this regard, CJ Logistics recently introduced the 'e-fulfillment' service, a model linking logistics information technology, expertise, and large-scale hub terminals to process online orders within 24 hours.
Additionally, CJ Logistics intends to develop various stories with the newly announced brand slogan and strengthen communication with customers through social networking services (SNS).
Hot Picks Today
"You Might Regret Not Buying Now"... Overseas Retail Investors Stirred by News of Record-Breaking Monster Stocks' IPOs
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- Mistaken for the Flu, Left Untreated... Death Toll Surges as WHO Declares Emergency (Comprehensive)
- Jinwoo Sunim: "We Must Abandon the Extremes of Surviving by Defeating Others"
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
A CJ Logistics official stated, "The logistics industry, once recognized only as a corporate management factor, has recently transformed into a lifestyle-oriented industry closely affecting consumers' daily lives. We will provide consumers with both functional and emotional value, maximize positive customer experiences, and become a more trusted company."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
