Hyundai Motor Company and Genesis Win 7 Awards at the 2020 Red Dot Awards

Hyundai Motor Company's brand campaign video 'The Second Step'

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group received seven awards simultaneously at the world-renowned design competition, the Red Dot Award.

Hyundai Motor Company and the Genesis brand (hereinafter Genesis) announced on the 4th that they won one Grand Prix and six Red Dot Awards in the Brand & Communication category of the '2020 Red Dot Award,' hosted by the Design Center of North Rhine-Westphalia, Germany.

Hyundai Motor won awards in six categories including ▲Second Step ▲Hi-Charger ▲Hyundai X BTS Goods ▲Future Mobility Solution Pavilion ▲FIFA World Football Museum.

'Second Step,' which won both the Grand Prix and a Red Dot Award in two categories, is a brand campaign video embodying Hyundai Motor's next-generation brand vision, 'Progress for Humanity.' The video shows Park Junbeom, a national disabled archer with a lower-body disability, walking into his mother’s arms with the help of 'H-MEX,' a medical robot equipped with Hyundai Motor’s wearable robotics technology, demonstrating Hyundai Motor’s human-centered future mobility philosophy. As of the announcement date, the video has recorded approximately 42 million views.

Genesis won a Red Dot Award in the Interface Design category for the copper design applied to the infotainment systems in the G80 and GV80 models.

This award is particularly meaningful as it is the first design award Hyundai Motor Group, including Hyundai Motor and Kia Motors, has received for an infotainment system.

The copper design, which inherits Genesis’s color DNA, enhances the visibility of various digital content within the infotainment system, such as augmented reality navigation and Genesis CarPay, providing drivers with an optimal user experience.

A Hyundai Motor Group official stated, “Winning in the Brand & Communication category shows that Hyundai Motor Group’s sustainable and innovative brand direction is receiving positive evaluations from customers and experts,” adding, “We will continue to pursue creative and innovative communication.”

This content was produced with the assistance of AI translation services.