E-commerce Helps Prepare for the Upcoming Summer Vacation
Tmon Launches 'One-Stop Vacation Prep' Shopping Festival First Week
Wemakeprice Hosts 'All About Staycations' Event on Wemakepriceday
E-commerce companies are helping customers prepare for summer vacations through various events in August. They are offering a wide range of products, including vacation fashion, leisure, and accommodation, at special prices.
Tmon (CEO Lee Jin-won) is holding its largest monthly shopping week, 'First Week,' until the 7th. Throughout the week, including 'Tmon Day' on the 3rd, '5-Day' on the 5th, and 'Free Shipping Day' on the 7th, special summer vacation season deals are available. Customers can find branded fashion products at discounted prices, and discounts also apply to leisure and travel products.
During First Week, strong reward benefits are also offered. Various events add fun to special price shopping. The 'Super Attendance Check' event, running until the 7th, allows customers to earn up to 3,000 won in reward points. The 'Challenge 100x! Reward Points Event' lets customers get up to 10,000 won in points for just 100 won, and the 'Stamp Collecting' event offers up to 30% discount coupons for completing daily missions throughout the week.
With the 17th designated as a temporary holiday, creating a three-day long weekend, domestic travel demand is surging, prompting special promotions. According to Wemakeprice’s comprehensive travel platform Wemakeprice Tour, domestic hotel reservations for check-in between August 14 and 16 increased 9.2 times compared to a week earlier during the three days around the announcement of the temporary holiday on the 21st. Overall domestic accommodation bookings during this period rose 4.9 times.
This is analyzed as demand from people wanting to spend time at nearby hotels due to the sudden designation of the temporary holiday. By type, reservation shares are pension houses (39%), hotels (37%), and resorts (23%). Customers seeking activity products such as water parks and amusement parks also increased. Total activity ticket sales rose by 45%. Among types, water park admission tickets accounted for 40% of all reservations, making them the best-selling.
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Reflecting this demand, Wemakeprice Tour is holding the 'All About Hotel Vacations' event during Wemakeprice Day, which runs until the 3rd. Discounted hotel accommodation vouchers are available for popular hotels such as Jeju Shinhwa World, Yeosu Venezia Hotel & Resort, I-Park Condo, Yangyang The & Resort Hotel & Spa, and Icheon Miranda Hotel. Activity ticket promotions are also ongoing. Lee Hong-seok, head of Wemakeprice Tour, said, "This temporary holiday is expected to cause an even more explosive demand for domestic travel," adding, "We hope the various travel products offered by Wemakeprice Tour will help revitalize domestic tourism."
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