Chevrolet Launches 'Summer Festa' Promotion... Malibu Up to 2.5 Million KRW Discount

Chevrolet offers tarp accessories for SUV purchases in August (Photo by Korea GM)

[Asia Economy Reporter Jihee Kim] Chevrolet announced on the 2nd that it will hold the 'Chevrolet Summer Festa' promotion in August to celebrate its 8th consecutive year of ranking first in the domestic car dealership category of the '2020 Korea Service Quality Index (KsQI)'.

Through this, Chevrolet offers interest-free installment programs for Spark, Malibu, Trax, and Equinox, as well as long-term installment plans with low interest rates ranging from 1.9% to 3.9% for up to 72 months. Customers who want both installment and cash support benefits can receive up to KRW 1 million for Spark, KRW 2.5 million for Malibu, KRW 1.4 million for Trax, and KRW 2 million for Equinox through the combo installment program, which combines 72-month long-term installments with these benefits.

For customers purchasing Trailblazer, Traverse, and Colorado, a low-interest installment program with rates from 1.9% to 3.9% for up to 72 months is available. Customers using the combo installment program will receive KRW 500,000 for Trailblazer and KRW 800,000 for Traverse.

Chevrolet offers camping supplies to customers purchasing Chevrolet Sports Utility Vehicles (SUVs). Customers who purchase Trax, Trailblazer, or Equinox will receive a vehicle sunshade, while Traverse buyers will receive a vehicle sunshade along with an air mattress that allows resting and sleeping inside the vehicle, making it convenient for summer camping and car camping. However, for Trailblazer, camping supplies are provided only to customers who sign a contract by the 14th of this month and purchase the vehicle within August.

Lee Yong-tae, Head of Domestic Sales Division at Korea GM, said, "To welcome the peak vacation season, we have prepared various customer benefits such as providing camping supplies and interest-free installment programs by model," adding, "August will be the best opportunity to purchase various Chevrolet products ranging from sedans to SUVs."

Chevrolet also offers up to KRW 500,000 additional support to customers who have obtained a new driver's license within the past year or own a vehicle older than 10 years for major models. Business owners purchasing Damas and Labo will receive an additional KRW 200,000 benefit. Additionally, a promotion is underway for Colorado buyers to receive a front underbody shield accessory depending on the vehicle's production month.

This content was produced with the assistance of AI translation services.