Kia Motors Launches Social Contribution Campaign to Celebrate Carnival Release

Collaboration with Good Neighbors... Delivery of Play Empathy Kits and Supplies for Children

Kia Motors Launches Unique Social Contribution Activities to Celebrate Carnival Release (Photo by Kia Motors)

[Asia Economy Reporter Kim Ji-hee] Kia Motors announced on the 2nd that it will carry out the 'Korea Child Happiness Project - Play Empathy Kit' campaign in collaboration with the international relief and development NGO Good Neighbors to commemorate the launch of the 4th generation Carnival.

As children's play spaces have decreased due to the COVID-19 pandemic, Kia will deliver a total of 100 million KRW worth of items, including 'Play Empathy Kits' such as clay play, board games, and mini blocks (for lower grades), coloring books and slime (for upper grades), as well as Pinkfong Baby Shark belts and Seltos assembly blocks, to 830 children in Gangwon and Jeonnam regions. Additionally, various play activities using kickboards, skateboards, drones, and Lego blocks will be conducted to allow children to interact with their families and friends.

Kia also plans to deliver traffic safety kits from the 'Green Light Kids' campaign, conducted together with the Road Traffic Authority and others, to raise children's awareness of traffic safety.

A Kia official said, "We prepared this activity hoping that the Carnival will be recognized as a car that brings joy and hope to everyone," adding, "Starting with the support project for the Play Empathy Kit, we will continue various activities to fulfill our social responsibilities."

Meanwhile, the 4th generation Carnival surpassed 23,006 pre-orders just one day after the start of pre-contracts, setting the shortest time and highest record in the history of the domestic automobile industry. Since then, the number of contracts has steadily increased thanks to customers' interest.

This content was produced with the assistance of AI translation services.