Lotte ON Chuseok Gift Survey... L.POINT Given to Responding Customers

3 to 5 Days Duration

[Asia Economy Reporter Cha Min-young] Lotte ON announced on the 2nd that it will conduct a ‘Chuseok Gift Trend Survey’ for customers over three days from the 3rd to the 5th.

The survey includes questions about plans to visit hometowns, preferred channels for purchasing gift sets, types and price ranges of gifts customers want to give and receive, as well as unique gifts they wish to receive.

The first 2,000 customers who participate in the survey will receive 1,000 L.Points. Lotte ON plans to actively reflect the results of this survey in its Chuseok gift set operation plans.

Earlier, in early July, Lotte ON formed a ‘Chuseok Response Task Force Team (TFT).’ The TFT expects that this Chuseok, with the continuation of the contactless culture, demand will increase more for health foods, cosmetics, and miscellaneous goods rather than traditional food gifts like fruits and meat. They anticipate a significant increase in customers purchasing online compared to before and are accelerating preparations for Chuseok products.

Ji-gyeong, head of Lotte e-commerce marketing team, said, “Due to COVID-19, the atmosphere this Chuseok is expected to be quite different from before,” adding, “If contactless culture continues to influence Chuseok, a significant portion of gift set demand is expected to shift online, and we are putting all our efforts into preparing Chuseok gift sets.”

Meanwhile, Lotte ON will start pre-order sales from the 24th of this month and will offer benefits such as additional L.Point accumulation and discount coupons when purchasing gift sets during the pre-order period.

This content was produced with the assistance of AI translation services.