COVID-19, Women Have Become More Diligent...'Self Beauty Items Popular'

[Asia Economy Reporter Yujin Cho] The popularity of self-beauty items that can be managed alone from head to toe is rising. Since the outbreak of the novel coronavirus infection (COVID-19), related companies have continued to launch smart home beauty items not only for skin but also for hair and hair removal.

Amorepacific's beauty device brand Makeon released the 'Magnetite Body Roller,' which reproduces the touch of an esthetician with powerful magnetic 18K gold balls that enhance the massage effect.

With two roller angles optimized for self-home massage, it allows various massages from wide areas to thin areas. The 18K gold balls that directly touch the skin are electroplated, making them resistant to discoloration or peeling, and have passed the nickel non-detection test, so they can be used without worrying about metal allergies. It can massage various parts such as thighs, calves, hands, and feet.

As individual skin concerns have diversified due to various external stimuli such as prolonged mask-wearing, consumers looking for customized products tailored to themselves are also increasing.

Clinique iD offers customized prescriptions according to my skin. It consists of a base lotion according to skin type and an active booster according to skin concerns, and by selecting and combining one of each, you can create your own customized lotion. There are three types of lotions for dry, oily (for combination skin), and all skin types, and five active boosters for soothing, pore or skin texture improvement, tone-up, vitality, and elasticity, allowing a total of 15 combinations.

Self-customizing cosmetic brand Kelly's Choice is a customized cosmetics brand where you can select only the ingredients you need from a total of 55 types of essences consisting of skincare, hair, and scalp care.

Kelly's Choice's raw material essences are categorized according to various skin types such as dry, oily, sensitive, moisture-deficient, combination, and care purposes such as soothing, moisturizing, nutrition supply, vitality, wrinkle improvement, and whitening, allowing you to complete your own skin solution through various combinations of essences.

Mise-en-sc?ne launched three types of 'Salon Plus Clinic 10' shampoos and treatments containing the effects of salon clinics. Salon Plus Clinic 10 contains 10 effects of hair clinics received at salons, such as fine dust and dry damage defense, heat protection, tangle relief, and nutrition.

It is subdivided for damaged, severely damaged, and dry hair for professional home salon care. The treatment's thick texture completes moist and shiny hair within 10 seconds.

Professional hair brand Curishil is perfect for consumers who enjoy hair care at home. The 'Babassu Oil' product, which does not contain irritating chemical ingredients such as silicone, parabens, triethanolamine, or colorants, cares for dry hair with the high moisturizing ingredients of babassu seeds.

Premium lifestyle brand La Viger's shampoo bar 'Sol de Viger' and rinse bar 'Fleur de Viger' also exclude chemical ingredients such as petroleum-based surfactants and artificial colorants. Instead, they use natural surfactants such as coconut oil to reduce irritation. The rinse bar also contains natural oils such as argan, castor, and camellia seed oil, including a high content of biotin, which softly coats the hair.

Silk'n, a home care beauty device specialist brand, released ‘Jewel Young,’ an IPL hair removal medical device capable of self-hair removal. It features patented technology called 'automatic irradiation,' where the laser is automatically emitted when moved after being attached to the skin, and the 'glide' function, which continuously irradiates the laser when slid over the area to be hair removed, enabling fast and easy hair removal.

Additionally, it has a built-in skin sensor that automatically emits IPL laser when the irradiation window touches the skin, and pulses are not emitted on dark skin, making it safe.

Weighing only 200g and with a compact design that fits in one hand, it is convenient to use, and the cartridge is built-in, so no replacement is needed. The direct power connection method means there is no battery life limitation, allowing semi-permanent use.

Especially, if used consistently once every two weeks for two months, it disables hair follicles, preventing hair growth for 18 to 24 months.

This content was produced with the assistance of AI translation services.