'Seomin Gapbu' Story of a Mother and Daughter Achieving 2 Billion KRW Annual Sales with Sotttukdeong Dakbokkeumtang

Photo by Channel A 'Seomin Gapbu'

[Asia Economy Reporter Kim Jeong-ho] The story of a father and daughter who achieved annual sales of 2 billion KRW with their large pot lid Dakbokkeumtang was revealed on 'Seomin Gapbu'.

On the broadcast of Channel A's 'Seomin Gapbu' on the 28th of last month, the story of Yang Young-ho (65) and his daughter Yang Hye-rim (37), who turned a quiet countryside into a hot place with their extra-large pot lid Dakbokkeumtang and achieved annual sales of 2 billion KRW, was aired.

The wealthy father and daughter's restaurant, located in a mountain village at an altitude of 200m in Gapyeong, Gyeonggi-do, is difficult to access without a vehicle, but customers routinely wait over an hour. Moreover, the parking lot is always full, attracting customers from all over the country.

The father and daughter's extra-large pot lid Dakbokkeumtang is also popular online. Thanks to the eye-catching extra-large pot lid and firewood fire, it is called the 'visual explosion Dakbokkeumtang,' with over 10,000 photos posted on SNS alone.

Father Young-ho uses a machine he made himself to split firewood and cooks the Dakbokkeumtang on a pot lid about 70cm in diameter. The strong oak firewood fire imparts a charcoal aroma to the food and softens the tough texture unique to native chicken, delighting customers' eyes and palates.

The pot lid Dakbokkeumtang began gaining more popularity six years ago when daughter Hye-rim joined. She encouraged customers to take food certification shots that catch the eye and post them on SNS. Furthermore, she introduced a system tailored to the tastes of younger customers.

The handwritten waiting list was replaced with a state-of-the-art machine, and a TV and speakers were installed for waiting customers. Young-ho is in charge of the quality of the Dakbokkeumtang. Hye-rim is responsible for customer service, and as a result of their combined efforts, the annual sales, which were only 200 million KRW, increased tenfold.

However, it was not always this famous. Young-ho, who was so poor he could not afford meals, barely made a living doing all kinds of work in the mountains. Although he ran a restaurant changing menus several times, his situation did not improve. He recalled cooking on a pot lid with his family and developed the pot lid Dakbokkeumtang. After daughter Hye-rim joined, they focused on a single menu and systematically changed the restaurant system, achieving the miracle of 2 billion KRW in annual sales.

Meanwhile, 'Seomin Gapbu' airs every Tuesday at 8:40 PM.

This content was produced with the assistance of AI translation services.