LG Household & Health Care Yehwadam, Launches Mulyeorin Maehwa Saenggi Essence

Renewal of the Bestselling Saenggi Circulation Essence

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong)'s naturalistic herbal brand Yehwadam announced on the 30th the launch of the ‘Plum Blossom Vitality Essence,’ which captures the strong vitality of plum blossoms.

This essence is an upgraded version of the existing bestseller ‘Vitality Circulation Essence,’ released after 4 years, with improved functions and fragrance to allow customers unfamiliar with herbal cosmetics to use it comfortably.

Plum blossoms that bloom through the cold winds from March to April in Gwangyang, Jeollanam-do, are harvested and combined with ‘Gyuhwabang,’ which contains safflower, ginseng, and goji berries, to create a vitality elasticity line that moisturizes the skin.

The dense and rich texture delivers deep hydration to the skin and also cares for wrinkles. It is also called the ‘Glass Bead Essence’ because it nurtures the skin to become transparent and radiant like water-filled glass beads. The moisturizing ingredients absorb smoothly into the skin without stickiness, applying technology that allows it to be used comfortably throughout all four seasons.

The new product is available at The Face Shop and Nature Collection stores nationwide, as well as at duty-free shops.

This content was produced with the assistance of AI translation services.