Hyundai Motor Group Partners with Lotte Rental, SK Rent-a-Car, and Socar for Data Exchange Collaboration

Establishment of Data Exchange System for Vehicle Operation and Mobility Services
Expected to Contribute to Service Improvement and Creation of New Mobility Businesses

Hyundai Motor Group recently signed separate MOUs for 'Mobility Business Cooperation' with Lotte Rental, SK Rent-a-Car, and Socar, establishing a data exchange system. An employee of Motion, Hyundai Motor Group's mobility specialist company, is monitoring fleet vehicles in real time using the 'Motion Smart Solution.' (Photo by Hyundai Motor Group)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Group is accelerating the creation of a mobility ecosystem by establishing a mutual data exchange system with leading companies in the domestic mobility market.

Hyundai Motor Group announced on the 30th that it recently signed Memorandums of Understanding (MOUs) for mobility business cooperation with Lotte Rental, SK Rent-a-Car, and Socar, respectively. Through these MOUs, Hyundai Motor Group will establish a mutual data exchange system with each company for various data generated during vehicle operation and mobility services, cooperating to improve and advance services and create new businesses.

A Hyundai Motor Group official said, "It is unusual for automobile companies and mobility service providers to engage in data exchange not only domestically but also overseas," adding, "It is especially meaningful that key mobility players have come together in a spirit of mutual growth to revitalize the domestic mobility industry and lead innovation in the Fourth Industrial Revolution era."

Hyundai Motor Group expects that cooperation in mobility-related data exchange will have a significant ripple effect on the domestic mobility industry. The rental car and car-sharing companies that signed the agreements this time will be able to secure more precise and useful data on the vehicles they operate, enhancing operational efficiency and utilizing it for new service development. Hyundai Motor Group, by receiving data from these companies, is also expected to accelerate the development of vehicles desired by mobility operators as well as vehicles and operational solutions for new-concept mobility services.

Data exchange with Lotte Rental and SK Rent-a-Car will basically be conducted through Hyundai Motor Group’s open data platform, 'Hyundai·Kia·Genesis Developers.' Hyundai·Kia·Genesis Developers is a platform that provides data collected from Hyundai, Kia, and Genesis connected cars?such as driving information, mileage, vehicle status, and safe driving habits?to individuals and businesses aiming to develop useful services for customers.

Lotte Rental plans to open a connected car data-based service for individual customers of its new long-term rental cars in October. Through this cooperation, it is expected to provide significantly improved customized customer services. SK Rent-a-Car plans to promote new business cooperation between automobile companies and service companies by sharing ideas and experiences across its B2B business in addition to data exchange.

With the car-sharing company Socar, data exchange will be promoted through the communication terminals of ‘Mocean Smart Solution’ supplied by Hyundai Motor Group’s mobility specialist company ‘Mocean.’ Mocean’s communication terminals provide rental car companies with information such as vehicle location, driving routes, vehicle status, remote door locking/unlocking, and fuel (or battery) levels, enabling real-time vehicle monitoring beyond basic control. Initially, a pilot project will be conducted by applying Mocean’s communication terminals to some of Socar’s vehicles, with plans to consider expanding the application. Information will be shared only within the scope of personal data protection.

Yoon Kyung-rim, Vice President of Hyundai-Kia Open Innovation Strategy Division, said, “Hyundai Motor Group will leverage the strengths of vehicle manufacturers to supply data platforms along with vehicles to major mobility operators,” adding, “We will actively cooperate to provide services that maximize customer value with mobility companies.”

This content was produced with the assistance of AI translation services.