Hanwha Life Dreamplus Wins Red Dot Design Award Main Prize

Highly praised for consistently conveying brand philosophy across various customer touchpoints

[Asia Economy Reporter Ki Ha-young] Hanwha Life announced on the 30th that the DREAMPLUS brand design won the Winner award, the main prize in the Brand & Communication Design category of the 2020 Red Dot Design Award.

The consistent delivery of DREAMPLUS's brand philosophy across various customer touchpoints such as key visuals, space, and goods, based on the DREAMPLUS symbol and logotype, received high praise in the brand identity category.

The DREAMPLUS brand design visually expresses the motif of a circle, with each element connecting and becoming independent. It symbolizes the value of life growing and moving toward dreams.

Launched in 2016 with the brand philosophy of "becoming an innovation enabler connecting various dreams of startups," DREAMPLUS operates DREAMPLUS63 and the DREAMPLUS Gangnam Open Innovation Center. To date, it has discovered and nurtured about 200 startups domestically and internationally.

Moon Hyo-il, Head of Hanwha Life OI Promotion Office, said, "We achieved good results because we incorporated DREAMPLUS's unique value of connecting dreams and realizing those dreams to create a better world into the design. We will continue to collaborate with innovative partners to create a virtuous cycle of innovation and growth that generates new business opportunities."

Following last year's simultaneous awards of the Lifeplus brand, a joint brand of Hanwha financial affiliates, at the Red Dot Design Award and iF Design Award, Hanwha Life has won the main prize for two consecutive years with the DREAMPLUS brand design winning at this year's Red Dot Design Award.

This content was produced with the assistance of AI translation services.