[Asia Economy Reporter Cho Hyun-ui] Hugel announced on the 29th that it has obtained sales approval in Indonesia for four products in its hyaluronic acid (HA) filler line, 'The Chaeum Style.'


The Chaeum Style is a premium product line newly launched by Hugel in March last year. It features high elasticity and natural three-dimensional effects. It also boasts high safety, as all production processes are carried out domestically using Korean raw materials.


According to Hugel, Indonesia has a complicated approval process, creating a high entry barrier for foreign products. However, as the world's fourth most populous country and a foothold for expansion into neighboring countries, it is attracting attention due to its high growth potential.


Hugel plans to actively market its products to increase its local market share by more than 15% within three years.



A Hugel official stated, "In addition to HA fillers, the process of obtaining approval for our botulinum toxin is currently underway," and added, "We expect rapid market share expansion through the high synergy effect of these two products in the local market."


This content was produced with the assistance of AI translation services.

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