Uribio Launches Health Functional Food 'Solutio' and 'Sinbirak525'... "Exclusive Sales to Pharmacies"
[Asia Economy Reporter Hyunseok Yoo] Woori Bio announced on the 29th that it will launch 14 products under its own brand, including the multivitamin 'Solutio' and the complex probiotic 'Sinbirak525', all developed with in-house technology from research and development to production and quality control.
Based on research published in SCI-level papers, Woori Bio released four types of high-content multivitamins 'Solutio', which combine nutrients and functional ingredients that help with diseases and may become deficient in the body when taking medications.
Solutio consists of 'Syrgy' which helps reduce blood pressure, 'Dangke' which helps suppress postprandial blood sugar rise, 'Meta' which helps both reduce blood pressure and suppress postprandial blood sugar rise, and 'Woman' which helps with skin hydration and cell/blood formation.
'Sinbirak525' is the first complex functional probiotic in Korea to be launched as a multi-PTP combining capsule-type 'probiotics' and tablet-type 'prebiotics'. It employs DuPont Danisco probiotics with a global patent and indicates the amount per strain to enhance reliability.
Sinbirak525 consists of 'Immun' for immune enhancement, 'On' for suppressing harmful bacteria, 'Kwai' for aiding bowel movements, and 'Kids' for bone formation and immune enhancement. Additionally, the 'Q Series' of six products are small-packaged high-content vitamin mineral formulations developed to assist rapid recovery of patients exhibiting sudden and short-term symptoms such as dehydration. These include 'Aftaq' which protects cells from harmful oxygen species, 'HelperQ' which aids cell division and immune function maintenance, 'DismenoQ' vitamins for women, 'DcareQ' for suppressing harmful bacteria, and 'HydroQ' electrolyte drinks in powder and spout forms.
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Lee Soongrae, CEO of Woori Bio, stated, “We have strong confidence in the efficacy of our products and adopted a marketing strategy to sell our products exclusively at pharmacies to build the brand value of 'It’s different when we make it.' We will continue to grow into a brand trusted and loved by pharmacists and patients.”
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