Incheon Tourism Organization to Discover Tourism Content Responding to 'Post-Corona' Era

Selected 8 Travel Agencies and Tourism Ventures, Up to 15 Million KRW Support per Company

[Asia Economy Reporter Park Hyesook] Incheon Tourism Organization is holding the 'Incheon Tourism Excellent Content Contest' until the 31st of next month to discover tourism content reflecting the changed travel trends due to the impact of the novel coronavirus disease (COVID-19).

The contest targets travel agencies, tourism ventures, and others that can discover and commercialize attractive content for overseas tourists in the post-COVID-19 era.

Entries are accepted in all creative tourism business fields, including experiential content reflecting COVID-19 travel trends such as cleanliness, safety, and healing, as well as services enhancing convenience for foreign tourists using IT technology.

The organization plans to select eight final companies by comprehensively evaluating factors such as company expertise, content competitiveness, promotion and commercialization strategies, contribution to the local community, and future sustainability.

Selected companies will receive up to 15 million KRW for content discovery and product development costs, along with various support such as customized expert consulting, business networking, and foreigner monitoring groups.

An official from Incheon Tourism Organization stated, "As safe travel has emerged as a priority variable due to the impact of COVID-19, tourism forms are changing to healing and wellness, nature and outdoor activities, and IT-based non-face-to-face tourism services. To prepare for this, we are holding the contest to discover Incheon’s unique specialized content and proactively respond to the new normal era."

Detailed information about the contest and application forms can be found on the organization’s website. Document submissions must be sent online (email ymj@into.or.kr) by the 10th of next month.

This content was produced with the assistance of AI translation services.