'All New Peugeot 2008 SUV' Electric and Diesel Models Launched... Starting from 32.48 Million KRW

[Asia Economy Reporter Kiho Sung] Peugeot launched the compact sport utility vehicle (SUV) ‘All New Peugeot 2008 SUV’ on the 28th through an online live broadcast and officially began sales.

The biggest changes in the All New Peugeot 2008 SUV, returning as a completely redesigned model after 6 years, are ▲ the addition of electrified powertrains ▲ a larger body ▲ application of the 3D 'i-Cockpit' interior ▲ advanced safety and convenience features at Level 2 autonomous driving ▲ and luxurious and stylish interior and exterior design.

Peugeot responds to the energy transition era through the ‘Power of Choice’ strategy. Jean-Philippe Imparato, CEO of the Peugeot brand, emphasized, "The All New Peugeot 2008 SUV offers the same driving pleasure and cargo space regardless of the powertrain. In terms of total cost of ownership, the electric and diesel versions are at the same level, so customers can choose Peugeot first and then select the powertrain." He added, "This model perfectly fits the Korean market, which includes large cities like Seoul and Busan. Like the first-generation Peugeot 2008 SUV, the All New Peugeot 2008 SUV will achieve great success in Korea."

The All New Peugeot 2008 SUV applies the next-generation common platform CMP (Common Modular Platform) developed by the PSA Group and its electric vehicle version, e-CMP. The body size has increased. The overall length is 4300mm, 140mm longer than the previous model, the width is 1770mm, 30mm wider, and the height is 1550mm, 5mm lower, completing a larger and more dynamic body silhouette.

The exterior design features LED daytime running lights (DRL) shaped like a ‘lion’s fang,’ creating a strong impression. The side highlights a triangular character line and chrome molding decorations, while the matte black panels around the wheelhouses add to the SUV’s rugged look. The rear applies a glossy black panel stretching horizontally with Full LED 3D rear lamps shaped like a ‘lion’s claw.’ The electrified model, ‘New Peugeot e-2008 SUV,’ includes electric vehicle-exclusive design elements. These include an EV-specific front grille matching the body color, a Peugeot lion emblem that appears green and blue depending on the viewing angle, and an EV-exclusive ‘e’ monogram on the left and right fenders and trunk.

The interior applies the ergonomically designed latest i-Cockpit. In particular, the 3D instrument cluster, first applied in the New Peugeot 208, expresses various driving information three-dimensionally, allowing the driver to understand vehicle information 0.5 seconds faster.

The All New Peugeot 2008 SUV comes standard with features for occupant safety and convenience, including ▲ Lane Keep Assist (LKA) ▲ Active Safety Brake ▲ Speed Limit Recognition and Recommended Speed Display ▲ Driver Attention Warning ▲ Rear Camera and Rear Parking Sensors across all trims.

The higher-end GT Line model supports Level 2 autonomous driving. It includes ▲ Adaptive Cruise Control Stop & Go, which controls speed and distance and supports stopping and restarting ▲ Lane Position Assist (LPA) to help maintain the center of the lane ▲ Auto High Beam Assist that automatically adjusts headlights by analyzing driving conditions such as the distance to the vehicle ahead ▲ and an Active Blind Spot Monitoring system that supports safe lane changes.

The All New Peugeot 2008 SUV is available in two versions: electric and diesel. The diesel version pairs a 1.5-liter inline 4-cylinder BlueHDi engine with an EAT8 8-speed automatic transmission. It delivers a maximum output of 130 horsepower and maximum torque of 30.6 kg.m, with an excellent combined fuel efficiency of 17.1 km/l (urban 15.7 km/l / highway 19.0 km/l).

The electric version offers a maximum output of 136 horsepower and maximum torque of 26.5 kg.m, providing lively and smooth driving performance despite being an SUV. It supports three driving modes: Normal, Eco, and Sports, and also features a Brake mode that enhances regenerative braking. Equipped with a 50kWh battery, it can travel 237 km on a full charge (310 km based on WLTP). Using a 100kW fast charger, approximately 80% battery charge is possible in 30 minutes.

The All New Peugeot 2008 SUV is offered in two trims: Allure and GT Line. Prices including VAT are 32.48 million KRW for the Allure and 35.45 million KRW for the GT Line. The electrified New Peugeot e-2008 SUV Allure is priced at 45.9 million KRW, and the GT Line at 48.9 million KRW. The New Peugeot e-2008 SUV is the only imported electric SUV that can be purchased in the 30 million KRW range when receiving the national subsidy of 6.28 million KRW and additional local government subsidies depending on the vehicle registration area.

Donggeuntae, Executive Director of Sales at Hanbul Motors, said, “Peugeot is the only imported brand offering both internal combustion engine and electric vehicles in a single model. Peugeot plans to add electrified powertrains to all models launched domestically in the future and aims to increase the electric vehicle sales ratio to 50% by 2025.” He added, “We are confident that the Power of Choice strategy, led by the All New Peugeot 2008 SUV, will become a game changer not only in the domestic imported compact SUV market but also in the electric vehicle market.”

This content was produced with the assistance of AI translation services.