LF Hazzys, Overseas Order Meetings Also via 'Labang'

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 28th that its flagship brand Hazzys conducted an overseas order meeting digitally in response to the untact (non-face-to-face) era.

The company explained that due to the ongoing difficulty of overseas buyers attending caused by the spread of the novel coronavirus infection (COVID-19), they held a digital order meeting instead of the traditional overseas order meeting.

Through the introduction of a non-face-to-face order meeting, Hazzys plans to minimize the impact on export business caused by COVID-19 and seek to develop new markets beyond the already entered China, Taiwan, and Vietnam.

Hazzys' digital overseas order meeting was broadcast live via a remote video conferencing platform for three hours starting at 10 a.m. the previous day. They developed their own buying convention app to aggregate orders from around the world in real time and led rapid order placements. Additionally, they introduced innovative methods such as providing video materials containing detailed information about the site and products.

Kim Sanggyun, Vice President and Head of LF Fashion Division, said, "In line with the post-COVID-19 new normal era, we held the brand’s first digital overseas order meeting to overcome spatial limitations and accelerate Hazzys' global business growth." He added, "Going forward, Hazzys will actively carry out untact marketing utilizing IT technology in various ways and will lead branding business not only domestically but also on the overseas stage."

Since signing a license agreement with 'Baoshinia Group,' one of the top three Chinese men's suit companies, at the end of 2007 to enter the Chinese market, Hazzys became the first domestic fashion brand to enter the Taiwanese market in 2013, establishing a strategic foothold for entering the Southeast Asian market.

In June 2015, Hazzys signed a Chinese license agreement related to Hazzys Kids with 'Jiaman,' a leading Chinese children's clothing company, entering the Chinese children's clothing market. In November 2017, they opened a store in Hanoi, the capital of Vietnam, and in November 2019, they opened a store in Ho Chi Minh City, the economic center.

This content was produced with the assistance of AI translation services.