Seven Eleven Launches Monthly Subscription Service for Seven Cafe Brewed Coffee

[Asia Economy Reporter Seungjin Lee] Seven Eleven is launching a "monthly subscription service" that allows customers to freely use the coffee brand "Seven Cafe" for one month.

Seven Eleven announced on the 28th that until the 7th of next month, it will sell 1,000 limited Seven Cafe monthly subscription passes for two months (August to September) at a 50% discount for 10,000 KRW through the Seven Eleven mobile app (Seven App).

When customers prepay for the two-month Seven Cafe subscription pass through the Seven App, a mobile coupon usable during the corresponding month is sent to them. The subscription pass can be used for all types of coffee, and the amount used is deducted accordingly. The Seven Cafe subscription pass can be used at over 7,200 stores nationwide that operate Seven Cafe.

Recently, as subscription services, where a fixed amount is paid at once to receive products or services, have gained popularity, Seven Eleven started this service for consumers who enjoy convenience store brewed coffee. Seven Eleven plans to expand subscription services across various categories such as food, fresh products, and non-food items starting in August.

Meanwhile, Seven Eleven’s Seven Cafe is a convenience store brewed coffee brand first introduced in January 2015. It uses 100% Arabica beans and employs a fully automatic "drip method" extraction to deliver the best coffee taste, roasting uniformly with hot air at temperatures above 600 degrees Celsius. Since its launch, it has recorded cumulative sales of over 230 million cups through the first half of this year.

Park Daesung, the CMD in charge of Seven Eleven Seven Cafe, said, “Subscription services are one of the key differentiated strategies to increase brand accessibility and grow loyal customers,” adding, “As convenience store brewed coffee has established itself as a representative product with excellent quality and high cost-effectiveness, we will continue to introduce various differentiated services in the future.”

This content was produced with the assistance of AI translation services.